Marketing Strategy

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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Direct Mail Is Not Dead

The hype surrounding online marketing and social media is hard to ignore. In the highly digitized world we live in, it is no surprise that many executives might believe that the days of direct mail success are over. Contrary to such assumptions, statistics show that direct mail is still one of the best ways to… Read More


3 Questions to Ask for Marketing Success

Internal politics are often the bane of any Marketing Manager’s existence.  There is always a strong undercurrent at most marketing conferences where Marketing Managers try to figure out how to get a “seat at the table”. If you are in that category — you need to read Nirmalya Kumar’s book, Marketing as Strategy.  It attacks the marketing framework from… Read More

annual strategic marketing plan template

Annual Strategic Marketing Plan Template

Ever look around madly for the ideal Annual Strategic Marketing Plan Template? I know I have — more times than I care to admit. Some are too involved for most companies (literally, there are 625 page books written on the topic). Others worry more about tactics than strategies. Some forget the most important part —… Read More

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Top Ten Ways to Boost Small Business Sales

If there’s one thing that just about every small business could do with, it’s more sales. And never has this been more the case than now when even the best run businesses are finding themselves a little short on customers. Unfortunately however, boosting sales is a lot easier said than done. It’s also a goal… Read More

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3 Ways Advertisers Control Your Brain

The best argument against psychics so far laid out is “If you can see the future, why don’t you use  it to make a killing on the stock market?” So when I say that there are mind control techniques that have been developed that leave you with all the autonomous decision making capability of a… Read More

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Exhibit Your Business With A Trade Show.

Trade shows are great opportunities for people from similar business backgrounds to come together, showcase what they have, suss out the competition, and learn from each other. Trade shows are also a great opportunity for entrepreneurs to gain an understanding of what similar companies are offering. Why should you take your business to a trade… Read More

real estate marketing strategies

Great Marketing Strategies For Real Estate Agents

To become a successful real estate agent, you need to have sound marketing strategies in place. With a well thought out marketing strategy in place, it will be much easier for you to attract new clients and put homebuyers in the home of their dreams. Once you are able to help someone purchase a new… Read More

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Trends for Marketing in 2020

It’s hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020. But the difficulty not withstanding, the future of our brands depends on it. As often as possible, we must get out of… Read More

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5 Business Tips Everyone Should Know

Whether you’ve been in business for one day or twenty years it’s really important to understand the basic business fundamentals. To this end I have compiled five of my best tips for business success. So let’s get started. Know your point of difference: It doesn’t matter if you are selling zucchinis or Lamborghinis, you should… Read More

photo courtesy of danielmoyle via Flickr

The One Marketing Tool You Can’t Afford to Live Without-the Marketing Calendar

Marketing is equal parts science and art. It’s about being nimble enough to take advantage of opportunities that present themselves. And most of all, great marketing is about planning. There are many tools available to aid your planning, but hands down, no question about the very, very best marketing tool you can’t afford to live without is…a… Read More

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E-Mail Newsletters That You Want to Get Read

Having a mailing list is a highly valuable asset and something that you can use to make a huge amount of money and to promote your business and your products to a large number of people. If you want to make money from an e-book for instance, or from a course that you are going… Read More

Marketing Material For Your Business

You have just set up your own business, fulfilling the dream of running your own company.  You now need to market yourself, get your business out there and start making sales.  Here are a few tips about marketing material for your company. Business cards Having your own business cards with your contact details clearly on… Read More

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How Will The No Track Button Affect Your Marketing Strategy

New initiatives have been announced to protect the privacy of online consumers. A “Do Not Track” button will be placed into web browsers to allow consumers to opt out of having companies keep track of their online data. When an Internet user searches the web, information about them is collected and used to generate ads… Read More

photo credit: marioanima

Do You Have a Dream?

I saw this quote this morning: “We’ve got to have a dream if we are going to make a dream come true.”                               ~Denis Waitley And I was reminded, again, of the importance of planning. Sometimes we focus so hard on… Read More

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Marketing From The Theory of Moderation

People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help solve all their marketing woes. For the business owners, sadly there is no magic marketing pill, bean or bullet. Aristotle had a theory on living… Read More

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Finding Brand on Paradux Media Group!

It may look a little different than it usually does, but I promise, it’s the same Finding Brand you’ve grown accustomed to. We decided that it was time to consolidate websites and to bring our blogs “in house.” The factors that went into this decision included: maintenance on three sites (Paradux Media Group, Beyond the… Read More

Not on Facebook? 5 Reasons You Need to Be!

I’ve spent a lot of time talking with business owners this week about why their business and brand should participate on Facebook. Everyday more businesses are creating their Facebook page and jumping into social media. But for those of you still debating whether or not to jump into the fray let me give you a… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

Why Should I Care About Your Offer?

Is your business volume not quite where you’d like to see it right now? Thinking of doing some advertising to drive traffic to your business? Great idea! But before you get too crazy, please stop to consider why the consumer should care. Ask yourself, if I were the consumer, “Why do I need Hep Five?”… Read More

photo credit: Andrew Feinberg

If Organization Networking Why Not Social Media Networking?

For years local business owners have joined networking organizations and clubs. Local Chamber, 20/30, Rotary, BNI, just to name a few. Some are exactly what they are networking, and some are disguised as charitable although we know that 90% of the reason we are involved is for the networking. Most clubs/organizations then have sub-committees that… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

Marketing Resolutions for 2011

It’s that uncomfortable time of year when we take stock of our lives and make resolutions for the things in our lives that we want to change. The same should be true for our Marketing Plans. If you’ve been following along, you’ve probably written your 2011 Marketing Plan in October and November. But this is… Read More