Paradux Media Group was honored to receive an Award of Merit at the 2012 Oregon ADDY Awards, recognizing creative excellence in advertising across the state. The award was presented for Paradux Media Group’s radio campaign created for PremierWest Bank, titled “The Way of the West.”
The ADDY Awards, hosted by the American Advertising Federation, celebrate outstanding creative work across a wide range of media, including print, digital, broadcast, and integrated campaigns. An Award of Merit is presented to work that demonstrates a high level of creativity, strategy, and execution within a competitive field.
The PremierWest Bank radio series, honored by the award, focused on storytelling rooted in values, authenticity, and regional identity. The campaign reflected PremierWest Bank’s commitment to personal relationships and community connection, using radio as a medium to communicate trust and approachability.
The series included the following individual spots:
- No Tall Tale
- Doing What’s Right
- Look Your Banker in the Eye
- Grab Your Opportunity
Each spot contributed to a cohesive narrative that reinforced the bank’s brand positioning while remaining accessible and relatable to listeners. The campaign demonstrated how traditional media, when paired with thoughtful messaging, can continue to resonate with regional audiences.
Paradux Media Group has long valued radio as a storytelling platform, particularly for brands looking to build familiarity and trust over time. The recognition from the Oregon ADDYs reflected the strength of the creative collaboration between Paradux Media Group and PremierWest Bank, as well as the effectiveness of aligning message, medium, and audience.
Receiving an Award of Merit at the state level was a meaningful acknowledgment of the work and the creative approach behind the campaign. Paradux Media Group appreciated the recognition and the opportunity to create advertising that honored both the client’s values and the community it serves.
- Published: August 3, 2012
- Author: Paradux Media Group
- Blog: Paradux Media Group Newsroom
- Category: ⲷ Paradux Media Group News
- Tags: radio
- Comments:
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