Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
How Observant Are You When You Look at a Logo?
A friend of mine recently sent me an email that’s been making the rounds lately titled “How Observant Are You?” and in it are some great logos you’ve seen – but may not have really looked at (Thanks David!). I’ll share them below, because these are great examples of the depth and layers of meanings…
Whois the Owner of Your Online Presence?
One of the most valuable assets your brand has is it’s online location, AKA domain name, URL, website address, or www. It’s the very identity of many businesses (amazon.com) and a critical cornerstone of more traditional brick and more stores. Yet, you would be stunned about the number of businesses that are not named the legal…
Preserving Your Company’s Goodwill
There’s more to the Brand Book Tutorial Series, but this week, a diversion… We belong to a CSA (Community Supported Agriculture), which delivers us a box of fruits and vegetables every week. We’ve been quite busy the last few weeks and haven’t done as good a job as we should have keeping up with it.…
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most powerful ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates a significant amount of information/trivia in our given field simply because we work in that field. Remember when you were relatively new…
Your Customers Should be able to Count on You
I recently found a great little store that provided me amazing, thorough, and knowledgeable service. I was so excited about the service I received from this store I told a friend about it, and even offered to go with her to the store to help her. Unfortunately, when i go there with her, there was…
Using Social Media Apps with Promotions
We’re rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again. The Ducks have sold…
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
The Effectiveness of Promotional Products
As technology changes, so do the ways in which people interact and gather information. Technology has always had a great impact on businesses both large and small, and those smaller organizations who don’t embrace new technological advances are often left in the dust. But even though popular tech advances, such as smartphones and cloud computing,…