Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
What are the Limitations of Performance Marketing?
Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance...
Do Customers Really Need to See Your Message Seven Times?
You likely remember this advice because you’ve heard it so many times--a person must hear a message seven times before it fully registers with them. Is this true? What’s the...
Are You Uncovering the Right Problem to Solve?
Consider this common business situation. The past two quarters’ profitability numbers came in far lower than projected. Management is called into a boardroom for a special marketing strategy huddle. The...
How the Third Party Cookie Phase-Out Affects Your Marketing Strategies
Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are. Unbeknownst to many consumers of the Internet, every visit to a website likely results...
Is Your Team Ready to Fly? Make Sure Your Marketing Plan Shows Them the Way
Just as ducks flock together to reach a specific destination, your team needs a marketing plan to align their efforts to achieve your company’s goals. When you work with a...
A Guide to Help Small Businesses Create a Great Annual Marketing Plan
A great marketing plan is important for many small businesses to be successful. There are multiple parts to creating an effective marketing plan, which is why small businesses have to...
Marketing Manager vs Advertising Agency
Many people do not know the difference between a marketing manager vs advertising agency. Marketing managers are usually in-house professionals who make their living by handling the marketing and advertising...
Why Hire a Social Media Agency?
There is a more significant transformation of the global market than at any since that of the industrial revolution. This is the direct result of the Internet. It changed forever...
Content Marketing Strategy
An Effective Marketing Strategy for Small Businesses In the current digital marketing world, content marketing is among the most effective tools used for creating a connection with the target audience....
Social Media Digital Marketing Agency
As we turn the calendar to 2019, now is a good time for Southern Oregon businesses to ask if they are doing business with the right digital marketing company. Whether...
What Marketing Is All About
The word marketing conjures up all sorts of images in people's minds. Many think of marketing as the promotion and sales of products and services. But its much more than...
Advertising In 2018: Trends, Tips, And Techniques
In today's world, many business owners realize that understanding advertising trends in 2018 can play a crucial role in helping their organizations thrive. Whether your goal is optimized conversion, more...
Why Your Business Should Hire an Agency as Your Social Media Manager
When you're a business owner, it's in your best interest to make sure the company thrives. A substantial part of a business' success relies on its relevancy. If a company's...
The Top Social Media Platforms for Small Businesses
Social media marketing is no longer a negotiable part of a company's overall marketing efforts. In fact, social media is so essential to the success of a business that it...
Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing...
Why Hiring a Professional Marketing Firm Can Pay Off Big
Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to...
Marketing Tips for Small Business Growth That Builds Momentum
Launching a company is only the beginning. These marketing tips for small business growth can help you attract customers, strengthen your reputation, and turn a solid foundation into sustainable momentum....
Email Marketing: What It Is and Why You Should Be Doing It
There are many different marketing avenues that we’re told our business should take. But when you’re on a budget for both time and money, how do you know which is...
