Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Assessing Your Marketing Efforts: Why Brutal Honesty is Key

Assessing Your Marketing Efforts: Why Brutal Honesty is Key

By Tisha Oehmen | December 13, 2010
I came across a tweet this morning from @DeeBlick that read: "Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff....
Marketing Strategy
Why Customized Marketing Strategies Matter for Your Business

Why Customized Marketing Strategies Matter for Your Business

By Tisha Oehmen | November 17, 2010
You can read as many management and marketing blogs, books, and white papers as possible. You can talk to countless experts, listen to pundits, and attend all the classes on...
Marketing Strategy
Blue Sky Marketing (NOT!)

Blue Sky Marketing (NOT!)

By Tisha Oehmen | November 5, 2010
Remember when marketing seemed easier? We had unlimited budgets, no economic worries, and impressive television ads that wowed audiences. But those days of blue sky marketing are long gone. As...
Advertising Strategy
Following Through- How to Keep Your Marketing Plan Alive and Achieve Success

Following Through: How to Keep Your Marketing Plan Alive and Achieve Success

By Tisha Oehmen | October 6, 2010
For the last several posts, I've been expanding on each of the questions I posed in my original post, "How Effective is Your Marketing Plan?" Today, let's dive deeper into...
Marketing Strategy
You Need a Target Audience

You Need a Target Audience

By Tisha Oehmen | September 25, 2010
A few days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including...
Ideal Customer & Target Market
How Effective is Your Marketing Plan?

How Effective is Your Marketing Plan?

By Tisha Oehmen | September 23, 2010
It's officially fall, so many marketers are in the middle of another year of planning. Unless, of course, you're ahead of the game - in which case, congratulations!!! But since...
Marketing Strategy
Marketing Plan: Intersection of Planning and Improvisation

Marketing Plan: Intersection of Planning and Improvisation

By Tisha Oehmen | August 25, 2010
Before the frenzy of annual strategic planning begins, I thought I'd take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan....
Marketing Strategy
Who is your ideal customer? Do you really know?

Who is your ideal customer? Do you really know?

By Mike Frey | June 28, 2010
I've met hundreds of local business owners in my years of selling media. When asked to describe their ideal customers or clients, they usually explained who they wished their customers...
Ideal Customer & Target Market