Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Improve SEO with Video on Your Website

Why You Need Videos to Improve the SEO of Your Website

In the U.S. alone, there are somewhere between 40 to 60 billion searches conducted on Google each month.  In fact, almost a third of users said they use the internet...
Why We Use WordPress to Optimize Web Presence

Why We Use WordPress to Optimize Web Presence

We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily. ...
How to Optimize Your Investment in Content Marketing

How to Optimize Your Content Marketing

If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your...
Don’t Lose Your SEO Ranking By Ditching Your Website

Don’t Lose Your SEO Ranking By Ditching Your Website

Have you ever gone to the grocery store to pick up a few things and you can no longer find your favorite BBQ sauce because the brand updated all their...
SEO in 2020

SEO In 2020 – Doing It Right

In many ways, SEO in 2020 is the year to return to recent basics in search engine optimization. The key, however, will be to make sure that each element of...
The Importance of SEO and Content Marketing

The Importance of SEO and Content Marketing

Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and...
Internet Marketing For Your Business

Internet Marketing For Your Business

The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use...
long-tail-search

What Is Long Tail Search And Why You Should Focus On It

The phrase "Long Tail Search" is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon...
Awareness

How to Build Brand Awareness for Scalable Momentum

You might offer the best service or product available under the sun, but if your customers don’t know you exist, your growth will remain stagnant. In our experience, visibility is...
Content Pruning

Does Your Website Need Content Pruning?

Regularly adding new, relevant content to your website is crucial for meeting Google's EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines and enhancing SEO performance. By consistently updating your site with fresh...
WhatsSEO

What’s SEO Again? The Facts You Better Know for Better Marketing

The online market is huge -- so huge that if you don't learn how to market your company properly for online audiences, your business will be chewed up and spit...
Marketing-Intelligence-Report

Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2

In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind...
Marketing-Intelligence-Report

Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1

Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in...
Hummingbird

What To Expect From Google Hummingbird In 2014

Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it...
BuildingBlock

Keywords: The Complex Building Blocks Of SEO

The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with...
we were wondering

Staying Up-To-Date With SEO Evolution

Search Engine Optimization, or SEO, is an intrinsic piece in gaining more web-procured business. By staying up-to-date with the changes in SEO, you can keep you site visible in users’...
Always Be Willing To Learn- Continuous Learning in SEO

Always Be Willing To Learn: Continuous Learning in SEO

Life is all about learning; if you are not learning, you are not living. Paradux Media Group has grown immensely over the past 18 months, consistently adding new features and...
Website Consolidation for Improved SEO: A Strategy for Business Owners

Website Consolidation for Improved SEO: A Strategy for Business Owners

It might look a little different than before, but rest assured, it's still the same Paradux Media Group, you know. We recently decided to consolidate multiple websites, bringing all our...