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Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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why small businesses need more videos

Why Small Businesses Need More Videos

When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling… Read More

Why Hire an Advertising Agency

Why Hire An Advertising Agency

If you’re debating about hiring an advertising agency, you really should look at the multiple benefits that are offered. Creating campaigns, designs and having the ability to engage with the right audience is a key component of success. When you hire an advertising agency, you’ll be able to get help with building your identity, formulating… Read More

5 Benefits of Choosing an Advertising Agency

5 Benefits Of Choosing An Advertising Agency

Advertising is becoming an increasingly important aspect of a digital marketing strategy. Businesses that solely rely on organic marketing strategies like social media and SEO are limited to how much of their audience they can reach. As a business owner, learning how to use advertising platforms like Google Ads, Facebook Ads, Instagram, and Pinterest is… Read More

How Advertising Has Changed Over the Years

How Advertising Has Changed Over the Years

While advertising in some form has been around for as long as human civilizations have existed, with ancient advertisements having been found by historians everywhere from Ancient Egypt papyrus scrolls to the ruins of Pompeii, advertising in the sense that most people in our own time would recognize it first developed within the transition of rural… Read More

How to Effectively Use Digital Banner Advertising

How to Effectively Use Digital Banner Advertising

In our modern day and age, it is important to understand the ins and outs of banner ads and digital marketing. If you are running a business and not taking advantage of this form of advertising, it will be difficult for you to keep up with your competition. Digital banner advertising is a very effective… Read More

Social Media Digital Marketing Agency

Social Media Digital Marketing Agency

As we turn the calendar to 2019, now is a good time for Southern Oregon businesses to ask if they are doing business with the right digital marketing company. Whether you own a business in Medford, Oregon; Grants Pass, Oregon; Eagle Point Oregon or elsewhere in the region, it is important that you get the… Read More

Website Redesign

Benefits Of A New Website Redesign

Benefits of a New Website Branding and an online presence are two of the most important factors to keep in mind when building a business and launching a new website. Having a website to represent your business and brand is a way to maximize your online reach while honing in on any target audience or… Read More

What is a Business Brand Image

What is Business Brand Image?

A company’s brand image is their identity in the mind of the customer. It is made up of the perceptions, views and beliefs that a consumer has about that company. While it can be formed by data, it is more often formed by impressions that the consumer has about the company. Southern Oregon businesses wanting… Read More

5 reasons branding is viatal to a small business

Five Reasons Why Branding Is Vital To A Small Business

Why branding is vital, regardless of the size of your business. Many small businesses forego the tried and true methods of bigger corporations. Sometimes this works, but when a small business fails to effectively brand itself, that can have resounding detrimental effects. 1. Company Cohesiveness Having a “brand” is essentially having a message and look… Read More

A mobile responsive website and why you need it

A Mobile Responsive Website and Why You Need It

When searching the web, the majority of us as internet users expect the websites we encounter to be mobile responsive,  easy to read, easy to navigate and fast loading. We want the websites we’re viewing to conform to the device we’re viewing it on. We want whatever action we’re taking on the site to be… Read More

6 reasons you should be advertising with Instagram

6 Reasons You Should be Advertising with Instagram

Advertising with Instagram makes a lot of sense. Instagram is quickly becoming the most used social media platform around. Yes, it’s owned by Facebook, but its popularity continues to crush the likes of Snapchat, Twitter, and Pinterest. As a business owner, it’s important to make sure you’re a part of the digital conversation. One of… Read More

What marketing is all about

What Marketing Is All About

The word marketing conjures up all sorts of images in people’s minds. Many think of marketing as the promotion and sales of products and services. But its much more than that. Marketing also includes raising consumers awareness of companies and brands, their backstory, staffing, philanthropic work and all they have to offer. Marketing companies can… Read More

Why is Social Media Content Important

Why Is Social Media Content Important?

If you own or manage a business anywhere in southern Oregon, then your business needs to be generating social media content. If not, then your business is going to seriously lag behind the competition. Here are some points that you need to consider. Social Media Use in Southern Oregon There are approximately 2.46 billion people… Read More

How Does Facebook Live Video Work

How does Facebook Live Video Work?

Offering Facebook live videos is a great way to boost your business online. Your fans will love this fun way to interact with you while learning about your business and experiencing the value you offer. If you want to grow your brand quickly, creating Facebook live video is a fun and engaging way to do… Read More

Advertising in 2018 Trends, Tips and Techniques

Advertising In 2018: Trends, Tips, And Techniques

In today’s world, many business owners realize that understanding advertising trends in 2018 can play a crucial role in helping their organizations thrive. Whether your goal is optimized conversion, more industry influence, or enhancing the type and extent of your communication with customers, it’s important to realize that learning more about the sphere of marketing… Read More

Why do I need Mobile Responsive Website Design

Why Do I Need Mobile Responsive Website Design?

Today’s world of website design and the way customers consume information has drastically changed. Where it would have sufficed to design for particular monitor screen sizes, today it is imperative to consider the variety of different screens (smartphones, smartwatches, laptops) and design according to specifications that will be versatile across all platforms. For this reason,… Read More

Is TV Advertising Right for My Business?

Is TV Advertising Right for My Business?

So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels, it still has some appealing advantages. Audience Regardless of whether you buy advertising time on a local station or a national network, television can reach… Read More

how to improve your google adwords roi

How to Improve Your Google AdWords ROI

There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google’s long-running pay-per-click (PPC) advertising platform. Using it, you can display custom ads in Google’s search results, Gmail, and other properties when someone searches for one of… Read More

How do digital ads work

How Do Digital Ads Work?

The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your company is thinking about how digital ads work and incorporating this type of advertising into your overall strategy, here are five reasons why they may… Read More

How Instagram TV Works

How Instagram TV Works

Instagram TV Instagram has always been a top contender for social media gurus everywhere, and it has even been a hit for digital marketing or branding. The easy to use platform and simple idea have made Instagram one of the best places to share things and gain a following. Recently, the social media company made… Read More