Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

storytelling

Stand Out from the Crowd: Storytelling in Digital Marketing

By Angela Peacor | December 9, 2024
When products are largely indistinguishable from competitors' offerings, such as commodities, companies face a significant challenge: how to stand out. In these scenarios, price and availability often become the deciding...
Brand Messaging | Brand Storytelling
marketingHabits

10 Marketing Habits Killing Your Budget

By Paradux Media Group | November 20, 2014
When it comes to marketing, it's pretty easy to make a mistake. You can use endless marketing strategies, but not all are good. The bad ones really kill your budget....
Marketing Measurement & Analytics | Marketing Strategy
How Perceptual Maps Can Help Strengthen Your Brand

How Perceptual Maps Can Help Strengthen Your Brand

By Tisha Oehmen | May 11, 2011
When thinking about your competition, you must recognize what they offer. You likely know, often better than your customers, what kind of service or product they provide. Using tools like...
Market Positioning
Baking with Brand in Mind: Building a Unique Brand

Baking with Brand in Mind: Building a Unique Brand

By Tisha Oehmen | January 28, 2011
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious...
Brand Personality
Differentiating Your Brand from Competitors: How to Stand Out and Succeed

Differentiating Your Brand from Competitors: How to Stand Out and Succeed

By Paradux Media Group | January 12, 2011
No matter what industry you're in, when you look at your competitors, you naturally compare your business to theirs. You form opinions about their work—either you respect or don't. As...
Market Positioning