Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Squirrel

Branding Evolutions: How Important are Brand Elements to Customers?

By Angela Peacor | September 15, 2025
That’s precisely the question many company leaders are asking after watching the fallout from Cracker Barrel’s recent brand update disaster. What was intended as a movement towards a more modern,...
Brand Experience | Brand Strategy
human connection

People Over Product: Marketing the Human Connection

By Angela Peacor | July 7, 2025
When it comes to running a successful business, the quality of your product or service absolutely matters. But here's a truth that too many brands forget: what matters more is...
Brand Experience | Customer Relationships
Why Photography is Key to a Quacking Good Website

Why Photography is Key to a Quacking Good Website

By Angela Peacor | August 26, 2024
Your website often gives potential customers the first impression of your business. It's your virtual storefront, brand ambassador, and primary tool for engaging with clients. In fact, about 75% of...
Photography & Visual Content | Website Design
lovejoy hospice

The Heart of Caring

By Paradux Media Group | July 1, 2014
Lovejoy Hospice, the only independent, non-profit hospice provider in Southern Oregon, came to us to create a strong and cohesive brand. It started with a logo, but quickly grew to encompass...
Brand Experience | Brand Strategy
What is a Brand

What is a Brand?

By Tisha Oehmen | July 3, 2012
What is a Brand? is a question that gets asked out loud infrequently -- but one that I suspect is often on people's minds, but they are too embarrassed to...
Brand Messaging | Brand Strategy
The 3 Essential Elements to Creating a Memorable Brand

The 3 Essential Elements to Creating a Memorable Brand

By Tisha Oehmen | June 11, 2012
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are...
Brand Loyalty & Advocacy | Brand Strategy
Your Brand is About Emotion

Your Brand is About Emotion

By Tisha Oehmen | February 3, 2012
I know I've talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response...we buy from brands we like.  In fact, if...
Brand Experience | Brand Loyalty & Advocacy
Going the Extra Mile for Customers: Turning Ordinary Moments into Memorable Experiences

Going the Extra Mile for Customers: Turning Ordinary Moments into Memorable Experiences

By Tisha Oehmen | January 5, 2011
You know those moments when you intentionally choose to go the extra mile? When you do something unexpected to ensure your customers have an experience they won't forget? In these...
Customer Experience
Your Customers Should be able to Count on You

Your Customers Should be Able to Count on You

By Tisha Oehmen | October 18, 2010
I recently found a great little store that provides excellent, thorough, and knowledgeable customer service. I was so excited about the service I received from this store that I told...
Customer Relationships
Selling Your Brand Internally

Selling Your Brand Internally

By Tisha Oehmen | September 16, 2010
One of the most important places to spend time and energy "selling” your brand is internally. No audience is more important to have completely understand and believe your brand position....
Brand Experience
Using Product Promotions to Extend Your Brand

Using Product Promotions to Extend Your Brand

By Tisha Oehmen | September 11, 2010
Once you've established your brand position and even created a branding commercial or two -- it is inevitable that the next call you receive from your boss (or the CFO)...
Campaigns & Promotions
Branding with Actions - Not Words

Branding with Actions – Not Words

By Tisha Oehmen | September 3, 2010
Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about...
Brand Experience
Unexpected Branding Opportunities

Unexpected Branding Opportunities

By Tisha Oehmen | August 19, 2010
In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your...
Brand Experience
Brand Development Doesn't Have to be Expensive

Brand Development Doesn’t Have to be Expensive

By Tisha Oehmen | August 9, 2010
I'm continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though,...
Brand Experience
Brand Identity: Branding by Walking Around

Brand Identity: Branding by Walking Around

By Tisha Oehmen | May 27, 2010
Assuming you've been following along, you should know what your brand identity stands for (if not, check previous posts on this blog for what you missed). Now, the fun begins. Find...
Brand Experience