Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

storytelling

Stand Out from the Crowd: Storytelling in Digital Marketing

By Angela Peacor | December 9, 2024
When products are largely indistinguishable from competitors' offerings, such as commodities, companies face a significant challenge: how to stand out. In these scenarios, price and availability often become the deciding...
Brand Messaging | Brand Storytelling
Candid

Branding: A Candid Conversation About the Soul of Your Business

By Tisha Oehmen | June 1, 2016
What is the goal of internal branding? The goal of internal branding is to align a company’s workforce with its core values and mission. By clearly articulating why the business...
Brand Personality | Brand Strategy
Likabilit

Creating Likeability in Your Brand

By Tisha Oehmen | January 20, 2015
If I've said it once, I've said it at least 1,000 times -- people do business with brands they LIKE. And the truth is, it's more than just something I...
Brand Personality | Customer Relationships
Video thumbnail for youtube video Scarecrow - Uncategorized - Paradux Media Group

The Scarecrow – Chipotle’s Brilliant Branding Commercial

By Tisha Oehmen | September 19, 2013
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story....
Brand Storytelling | Video Marketing
How the American Dream Can Shape Your Brand

How the American Dream Can Shape Your Brand

By Tisha Oehmen | May 5, 2011
The American Dream in branding is more than just a concept of success—it's about opportunity, perseverance, and staying true to your values. Many entrepreneurs have faced significant challenges, built businesses...
Brand Personality
Cause Marketing for Brands: Harnessing Social Media for Good

Cause Marketing for Brands: Harnessing Social Media for Good

By Tisha Oehmen | February 21, 2011
Cause marketing is most effective when it feels authentic, timely, and genuinely aligned with a brand’s values. Today’s strongest examples go beyond surface-level donations and focus on meaningful action. Brands...
Customer Relationships
Baking with Brand in Mind: Building a Unique Brand

Baking with Brand in Mind: Building a Unique Brand

By Tisha Oehmen | January 28, 2011
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious...
Brand Personality
Your Brand is Art: Understanding Branding as an Art Form

Your Brand is Art: Understanding Branding as an Art Form

By Tisha Oehmen | January 20, 2011
Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, "Social media explained by a 9-year-old in...
Brand Personality
Building an Authentic Brand: The Power of Being Unselfish

Building an Authentic Brand: The Power of Being Unselfish

By Tisha Oehmen | November 24, 2010
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important,...
Brand Personality
Humanizing Your Brand with Social Media: Why It Matters

Humanizing Your Brand with Social Media: Why It Matters

By Tisha Oehmen | November 19, 2010
I often sit with people who don't understand why anyone would care about trivial details—what someone's drinking, where they had lunch, or the fact that they just got in their...
Brand Personality
Brand Marketing: Service. Community. Value. Substance.

Brand Marketing: Service. Community. Value. Substance.

By Tisha Oehmen | August 23, 2010
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said: Service. Community. Value. Substance. While...
Brand Experience