Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Your Competition Makes You Better
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical…
Strategies for Handling Bad Press
Despite your best efforts, your brand will occasionally be maligned by well-intentioned (or otherwise) individuals and brands. Sometimes it will occur because you failed to execute something as well as you could, sometimes it will be because you’re the brand with the most top-of-mind awareness in your marketplace. Sometimes, it’s because the other brand is…
Why Your Business Should be on Facebook
I was chatting with someone the other day whose experience on Facebook was that of a meat-market/single’s scene. She was (rightfully) mystified as to why her business (or any business for that matter) should be on Facebook. With that experience on Facebook, I can see why she was confused. The truth is, almost everyone is…
You Need a Target Audience
A couple of days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood.…
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.