Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
How Perceptual Maps Can Help Strengthen Your Brand
When thinking about your competition, you must recognize what they offer. You likely know, often better than your customers, what kind of service or product they provide. Using tools like a perceptual map, you can strengthen your brand by identifying under-served areas in the market where your competitors are weak or absent. But what exactly…
Handling Negative Brand Press: Strategies for Protecting Your Reputation
Your brand will occasionally face negative press, no matter how careful you are. Whether due to a misstep, competitive jealousy, or simply being a target because of your success, handling negative brand press is essential for every business. It’s vital to know when to engage and remain silent to protect your brand’s reputation effectively. Understanding…
Facebook Marketing for Small Businesses: Why You Need to Be There
The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was understandably mystified about why any business would want to be on Facebook. With that kind of experience, I can see why she was confused. The…
You Need a Target Audience
A few days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If…
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.
