Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

PerparingforGoogleAds

Preparing for Google Ads: What Every Business Should Do Before Launching a Campaign

Preparing for Google Ads is one of the most important steps a business can take before investing in digital advertising. Many companies focus on selecting a budget and launching campaigns...
MarketingBUdget

Need to Cut Back Your Marketing Budget?

At Paradux Media, we understand that when businesses need to tighten their budgets, marketing can often be the first place they look to make cuts. However, reducing marketing efforts without...
Marketing that Overcomes Short Attention Span

Marketing that Overcomes Short Attention Spans

The average attention span in 2018 was a whopping 47 seconds; presumably, today, it is less than that. With such an incredibly short time to grab a person's focus and...
Calculating ROI for Community Development

Calculating the ROI for Community Development

Calculating the return on investment (ROI) for some business functions is challenging.  The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent...
How Email Filters Break Down Communication

How Email Filters Break Down Communication

Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage.  Send a file to...
What are the Limitations of Performance Marketing?

What are the Limitations of Performance Marketing?

Performance marketing sounds like the ultimate in marketing endeavors.  The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words.  Performance...
iOS 15 Privacy Settings Implications for Email Marketing Campaigns

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

In September, Apple plans to release iOS 15.  This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new...
online marketing stategy image

Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure....
Paradux Media Group news and announcements

Paradux Media Group Shares Facebook Advertising Strategy with WESO

Advertising on Facebook continues to be one of the most powerful — and misunderstood — tools available to small businesses. In an effort to help business owners navigate the platform...
TinIce

Is Your Marketing Strategy Skating on Thin Ice?

Most entrepreneurs start their journey fueled by passion, a vision for freedom, and the drive to build something meaningful. You didn't launch your business to spend your weekends fighting malware...
marketingHabits

10 Marketing Habits Killing Your Budget

When it comes to marketing, it's pretty easy to make a mistake. You can use endless marketing strategies, but not all are good. The bad ones really kill your budget....
Finance

How to Get Your Finance and Marketing Executives on the Same Page

Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology...
we were wondering

Why Digital Marketing Will Triumph Against Traditional Marketing

Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to...

How To Track Direct Mail Results

What's a "good" direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, "I have seen companies launch costly campaigns without regard for...