Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Planning and buying

Evolution of Media Planning and Buying

By Angela Peacor | June 2, 2025
Over the last decade, the landscape of media planning and buying has been transformed by rapid technological changes, consumer behavior, and data analytics. Where once media planners relied primarily on...
Advertising Strategy | Media Buying
Is it Time to Change the Channel on Your Marketing Strategy

Is it Time to Change the Channel on Your Marketing Strategy?

By Angela Peacor | September 4, 2023
Marketing channels are the different tools or platforms that businesses use to reach their target audience. They are crucial for promoting what a company offers and introducing products and services...
Marketing Planning & Budgeting | Marketing Strategy

Strategic Marketing Options for a Hair Salon: Building Scalable Momentum

By Angela Peacor | March 8, 2012
Opening a new salon is an act of creative courage, but in a saturated market, talent alone isn't enough to keep your chairs full. To move from a quiet grand...
Local Marketing | Marketing Strategy
You Need a Target Audience

You Need a Target Audience

By Tisha Oehmen | September 25, 2010
A few days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including...
Ideal Customer & Target Market
Using and Buying Media Wisely

Using and Buying Media Wisely

By Tisha Oehmen | August 29, 2010
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent...
Media Buying