Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Squirrel

Branding Evolutions: How Important are Brand Elements to Customers?

By Angela Peacor | September 15, 2025
That’s precisely the question many company leaders are asking after watching the fallout from Cracker Barrel’s recent brand update disaster. What was intended as a movement towards a more modern,...
Brand Experience | Brand Strategy
Rebranding Your Business Staying Relevant and Thriving

Rebranding Your Business: Staying Relevant and Thriving

By Angela Peacor | June 26, 2023
Recently, 7-Eleven announced a transformation to its iconic Slurpee beverage--something just about anyone who has grown up in America (or any other country 7-Eleven is in) has likely had at...
Brand Evolution | Brand Strategy
Need a New Logo

Do You Need a New Logo?

By Angela Peacor | October 31, 2022
For many companies, a logo feels like the keystone of their brand.  It’s easy to get into a rut and think that a new, snazzier logo might drum up more...
Brand Strategy | Logo & Visual Identity
Considerations When Renaming Your Business

Considerations When Renaming Your Business

By Tisha Oehmen | September 4, 2014
Name changes are always such a hard thing to manage. There are external considerations to weigh—customers/clients' perceptions, the community's perception, and what your competition is doing. And there are internal...
Brand Strategy
5 Ways to Know it's Time to Change Your Brand Logo

5 Ways to Know it’s Time to Change Your Brand Logo

By Tisha Oehmen | February 13, 2013
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let's be honest -- they often don't) they are often...
Brand Strategy | Logo & Visual Identity
As the largest healthcare provider in nine counties, Asante provides comprehensive medical care to more than 580,000 people throughout southern Oregon and northern California. Our facilities include Rogue Valley Medical Center in Medford, Three Rivers Community Hospital in Grants Pass, and additional healthcare partnerships throughout the region.

How to Evolve a Logo Without Losing Your Brand

By Paradux Media Group | April 25, 2012
Every strong brand eventually reaches a moment when its logo no longer reflects the organization it has grown into. The business has matured, the services have expanded, and expectations have...
Brand Strategy | Logo & Visual Identity