Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
What is Search Engine Marketing?
Marketing is important for any business, no matter the industry, and because of that, you want to make sure that you can get some of the best marketing strategies under...
How to Build a High-Impact Content Marketing Strategy
True brand authority isn't bought through intrusive ads; it is built through consistent value. Modern content marketing allows your business to communicate with prospects without the friction of a hard...
Google’s New Mobile Search Algorithm Update
Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems "mobile-friendly," in terms of mobile viewing and interaction....
Web Design Medford Oregon
Give Your Business the Edge In today's competitive economy, you need to think outside the box. If you want longevity, you need to find creative ways to reach your customers...
Mobile Search-Palooza Begins April 21, 2015
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re...
St. Patrick’s Day Milestone: What 1,200 Blog Posts Taught Us About Consistency
First off, happy St. Patrick's Day! We hope you're all enjoying the annual "wearin' o' the GREEN." As you can guess, we take our greens seriously and are all dressed...
Blogging Every Week: The Secret to Scalable Momentum
We understand the immediate reaction from most business owners when we suggest a consistent content schedule: "How can I possibly find the time for blogging every week?" Your to-do list...
Why Blog?
Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people...
Social Media Newsjacking – The Next Level of Brand Marketing?
The term "newsjacking" may suggest the idea of hijacking the news, but in reality, it can significantly enhance your search engine optimization strategy by moving it beyond the confines of...
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven't changed your marketing tactics...
How Content Marketing Impacts Digital Marketing
The phrase “content is king” has become a tired cliché, yet the fundamental truth behind it remains the engine of every successful brand. As the digital landscape evolves, we see...
Does Your Website Need Content Pruning?
Regularly adding new, relevant content to your website is crucial for meeting Google's EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines and enhancing SEO performance. By consistently updating your site with fresh...
What’s SEO Again? The Facts You Better Know for Better Marketing
The online market is huge -- so huge that if you don't learn how to market your company properly for online audiences, your business will be chewed up and spit...
Why More Pages Doesn’t Always Equal Improved Rankings
In the early days of digital marketing, the prevailing wisdom was that more was always better. Many businesses fell into the trap of believing that by sheer volume alone, they...
Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in...
What To Expect From Google Hummingbird In 2014
Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it...
What Is Inbound Marketing and Why Should You Care?
What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now...
How Well Designed Websites Improve Search Rankings: Three Tips
Did you know that about 40% of online users will abandon a page if it takes longer than three seconds to load? This percentage only increases as the wait time...
