Long after the trade show booths are packed up, the convention hall is vacuumed and waiting for the next industry show to come to town, what are your new contacts doing? They’re sifting through a hefty stack of business cards that could rival a phone book in its thickness.
Yes, business cards. Despite everyone hopping on board the “paper is out, digital is in” bandwagon, people still enjoy receiving business cards of people or companies they want to work with again in the future. Don’t let your contact information get lost in the shuffle of receipts and other miscellaneous papers in people’s wallets. You can make your networking cards stand out and attract the attention you know your brand deserves with these four tips:
Pictures Can Show AND Tell
Your business card can only hold so many words before it looks cluttered and is hard to read, but a picture can tell a thousand words. Use a picture or two on your business card to attract people’s attention. Think of your card as cereal box. Which ones on the shelf catch your eye? The bland colored ones blend in (not that anyone is complaining, those are the freakishly healthy ones anyways) whereas the fun sugary ones are bright and vibrant.
My advice: opt for fun and vibrant whenever you possibly can, life won’t be nearly as boring that way.
Don’t Be Afraid of Color
Pictures can be expensive, especially if your industry doesn’t really need a picture on your business card to attract attention. That doesn’t give you the excuse to go boring and give out something that looks like you created it in Microsoft Word on your home computer and printed out. When in doubt and in need of color, pick one color and then use all the other colors in that family (darker and lighter shades) as well as complementary colors.
My advice: for more information check out this article on color schemes from the Quality Logo Products’ Resource Center
On the flip side of the spectrum, using just two colors on your business card can really say a lot too. This James Bond business card (I like to think Mr. Bond would have something like this if he had business cards) shows off the minimalistic look that’s easy to achieve. Use the negative white space to your advantage to really make your name and information ‘pop’ and steal the show on your card. After all, that’s why you’re handing them out, right?
My advice: this type of design is perfect and ideal for “serious” professions; economists, engineers, lawyers, doctors, and those who wish they were executives.
Emboss Like a Boss
What does it mean to ‘emboss’ something? It doesn’t give any rights to anyone to boss others around, it’s when “the material (business card, wedding invitation, etc.) is fitted between two dies and a press and heat are used to squeeze the die imprint into the material. The result is a raised and exact copy of the logo or artwork. The embossed area is smooth because the heat and pressure act like an iron.” Boom. Embossing.
My advice: use this technique if you want your business card to stand out in a pile, thicker paper is required to make the impressions, so your card will be the most unique of the bunch.
BONUS: Get Your QR Code On
Quick Response codes allow you to bridge the gap between your paper business card and examples of your work that you have online (personal website, portfolio, resume, social network, etc.). All the person you deemed worthy enough to have your card has to do is scan it with a smartphone reader and they’ll be taken to whatever site you have linked to it.
My advice: Be 100% certain that the people you’re giving your cards to know this technology. There’s no point in wasting time, energy, and money creating a QR code if you have to tell people what that “black and white maze” on your business card is for.
Once you’ve got the perfect business card that’s ready to inform the world about your business, you’ll need a handy place to store them. Be sure to take a look at Quality Logo Products’ extensive business card holder selection so that you won’t have to worry about your beautiful cards getting bent or ripped.
What sort of business cards do you like to receive? Do you have any advice for people designing their first business cards? Were there any on this list that really caught your attention? Sound off in the comments below!