Beyond the Pond Blog

media, ducks, golf -- not necessarily in that order

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

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Local Search – On Line Reviews – Google Places For Business

It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves.
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Given the high search priority to review … Read More.

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The Social Traveler – The Importance Of Online Reviews For Small Business

The Social Traveler – Mobile Search For Small Business
Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for window shopping, some for a day, week or longer.
That makes now a great time to work on … Read More.

Local Search, SEO Local Search

Local Search: SEO Google Local Business Search

The Importance of Local Search For Local Business
A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search.  The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on PC) … Read More.

organic seo

Free Organic SEO Analysis Report

Organic SEO is what happens when someone puts a search term in a search engine and your website is naturally returned in the list of websites — ideally on the the first or second page. It today’s world, Organic SEO is the holy grail for businesses and websites alike.
How much Organic SEO does your website … Read More.

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How To Adapt To Facebook Algorithmic Changes To Brand Pages

Facebook Algorithmic Changes To Brand Pages:
In September Facebook made changes to their algorithms, for the most part the changes were made will lessen the effectiveness that brand pages were getting for free and make them pay a little through promoted posts and sponsored ads.
It’s only fair.  Businesses and Brands that have utilized Facebook correctly have … Read More.

Facebook Changes Medford Oregon

Facebook Changes In 2012 And What They Mean

Changes In How We Use Facebook:
Facebook makes changes all the time, sometimes subtle changes that barely register with people sometimes big changes.  Some stay for a while, some not long at all, remember the ticker…  One thing you can count on is that Facebook is always moving, which will always make it hard for a … Read More.

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Facebook Ads

Does your business utilize Facebook Ads?
With the adjustments that Facebook has made in their Facebook Advertising, and the ease in which to create and target your demographic, I don’t see why a small local business shouldn’t try Facebook Advertising.  We’ve found that for several businesses it’s a great way to not only build ‘likes’ but to build … Read More.

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How To Use Facebook Ads

Build ‘likes’ with Facebook Ads:
Facebook comes down to the ‘haves’ and the ‘have nots’. The ‘haves’ are the brands/pages utilizing what’s available, and the ‘have nots’ are the pages that just post, look at Facebook as FREE, and don’t  invest anything other than time into Facebook — Facebook ads, no way, pay for Facebook.
Today’s blog … Read More.