Beyond the Pond Blog

media, ducks, golf -- not necessarily in that order

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

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Paradux Media Group
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Facebook Pay To Play: What To Do – Small Business Oregon

For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do?
facebook business (Photo credit: Sean MacEntee)
On the one hand, businesses have never before had a free media platform through which to build … Read More.


Website Design Medford Oregon – Hire An Advertising Agency

Why You Hire A Marketing Company To Design Your Website:
There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website.
website ideas (Photo credit: Sean MacEntee)
Stagnent and too expensive to change, but you were in the 2.0 game.
That was the early 2000’s, … Read More.


New Changes: Facebook Business Pages – Medford

It might be time that you have a marketing team handle your social media
In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page.  The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page admins … Read More.


Artisan Food Websites – Foodie Start Ups – Marketing Strategies

Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any
Foodie (Photo credit: Sybren A. Stüvel)
of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact.
There are so many great local products, and many we’ll … Read More.


Website Design Medford Oregon

Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon website design company for you and your business.
As you search the internet for website design … Read More.

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Local Search – On Line Reviews – Google Places For Business

It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves.
photo credit Ads Up Now
Given the high search priority to review … Read More.

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The Social Traveler – The Importance Of Online Reviews For Small Business

The Social Traveler – Mobile Search For Small Business
Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for window shopping, some for a day, week or longer.
That makes now a great time to work on … Read More.

Local Search, SEO Local Search

Local Search: SEO Google Local Business Search

The Importance of Local Search For Local Business
A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search.  The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on PC) … Read More.

organic seo

Free Organic SEO Analysis Report

Organic SEO is what happens when someone puts a search term in a search engine and your website is naturally returned in the list of websites — ideally on the the first or second page. It today’s world, Organic SEO is the holy grail for businesses and websites alike.
How much Organic SEO does your website … Read More.