Beyond the Pond Blog

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The New Video and Social Media Age

The New Video And Social Media Age

We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing. The ease of video through smart phones and the advancement of… Read More

Benefits of Aerial Drone Video Footage

Benefits of Aerial Drone Video Footage

Aerial drone video footage is becoming a great tool for advertising agencies and businesses. Drone footage allows you to really take your consumers on a ride and tell them a story from a different perspective. One that can take place from a bird’s eye view. At Paradux Media Group, we have embraced this new technology added… Read More

Google’s New Mobile Search Algorithm Update

Duck-Ugly Duckling

Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems “mobile-friendly,” in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. “When it comes to search on mobile devices,… Read More

Mobile Search-Palooza Begins April 21, 2015

Changes Coming to Google Mobile Search

Mobile Search-Palooza is coming to Google Search.  So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on… Read More

Facebook “Likes” Why You May Have Lost Some Likes Last Week

losing-facebook-likes

As Page Administrators you may begin to see this message, “We’ve recently updated the way we measure how many people like your Page…” Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS accurate and you can take from this is that you may see a small drop… Read More

Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest

facebook's pay to play

Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us… Read More

Super Bowl Commercials – How Brands Optimize Eye Balls In 2015

bryant-g

When did all this Super Bowl Commercial stuff begin? Some will say it Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl, others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and Advertising Agency’s have brought a whole new demographic and debate to the Super… Read More

How To Use Hashtags In Each Social Media Platform

how-to-use-hashtags-in-social-media

Here is how Wikipedia defines the #Hashtag: A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as… Read More

Facebook Improves Ad Columns – Facebook Business Pages

facebook-june-2014

It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads. In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of… Read More

Re-Marketing Campaigns Hit Facebook

photo credit marcopako via Flickr

Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to… Read More