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Google’s New Mobile Search Algorithm Update

Duck-Ugly Duckling

Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems "mobile-friendly," in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. "When it comes to search on mobile devices, users should get the most relevant and timely results," said Google in a recent blog post. "As more people use mobile devices to access the internet, our ... Read More

Mobile Search-Palooza Begins April 21, 2015

Changes Coming to Google Mobile Search

Mobile Search-Palooza is coming to Google Search.  So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on mobile search results. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, penalizes sites that do not. "Google announced algorithm updates ... Read More

Facebook “Likes” Why You May Have Lost Some Likes Last Week


As Page Administrators you may begin to see this message, "We've recently updated the way we measure how many people like your Page..." Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS accurate and you can take from this is that you may see a small drop in your total Page Likes that  started on Thursday  because Facebook is removing two types of accounts from your fan count: memorialized accounts and voluntarily deactivated accounts. This is actually good news - as Facebook states in the official ... Read More

Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest

facebook's pay to play

Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us to the pay to play model that Facebook's edgeranker algorithms has migrated towards. What Facebook's Pay to Play means to local business As a local business trying to reach a local or regional audience, the cost to play on Facebook is pretty small in comparison to ... Read More

Super Bowl Commercials – How Brands Optimize Eye Balls In 2015


When did all this Super Bowl Commercial stuff begin? Some will say it Coca-Cola's Mean Joe Green commercial in the 1979 Super Bowl, others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and Advertising Agency’s have brought a whole new demographic and debate to the Super Bowl. On Monday there is as much, if not more talk, at the water cooler about the commercials than the 3rd and 10 call with 10 minutes to go in the game. Coca Cola Superbowl Ad Classic With the increase in audience and ... Read More

How To Use Hashtags In Each Social Media Platform


Here is how Wikipedia defines the #Hashtag: A hashtag is a word or an unspaced phrase prefixed with the number sign ("#"). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting "#" before them,[1] either as they appear in a sentence, (e.g., "New artists announced for #SXSW2014MusicFestival")[2] or appended to it. We can say that Hashtags make it possible to create searchable terms or put more emphasis on a word or phrase. My take ... Read More

Facebook Improves Ad Columns – Facebook Business Pages


It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads. In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of us ignored seven ads by mentally blocking out the right column of Facebook below the list of today’s birthdays. The ads today have a small image (100×72 for link thumbnails, 120×120 for photo shares and 128×128 for video ... Read More

Re-Marketing Campaigns Hit Facebook

photo credit marcopako via Flickr

Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to you about top of mind, well remarketing is brilliant top-of-mind. The essence of traditional remarketing is simple. At its most basic, remarketing is about listening and reacting to what your customers/potential ... Read More

Facebook Business Page – 3 Tweaks To Make For June 2014 Rollout


The rollout of new Facebook Business Pages is set for June 6th, but if you signed up to be part of the early release we’re beginning to see those drop now. The biggest change is the single column timeline much like your personal page. With any change that Facebook does to their pages a little housekeeping is on order. With this current rollout there seem to be three little tweaks that should be made to your page when your business page is updated. Adjust Your Cover/Profile Picture:  You’ll see with the screen shot below that the profile photo ... Read More

Instagram: Get Your Small Business In the Picture


If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures. What’s a big difference between Twitter and Facebook...images! If you have a small business that is image driven, or can find a way to drive engagement through images, then Instagram should be a social platform that should be a tools in your marketing ... Read More