Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Advantages of Using an Advertising Agency

For small-to-mid-sized businesses to grow in a tight economy, it is critical to differentiate from the competition. One of the most important routes to being unique is through advertising. Advertising agency advantages include working with businesses of any size to generate an advertising campaign that garnishes branding and helps create a name. Advertising agencies are…

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Promotional Calendar Template [VIDEO]

Promotional Calendar Template Transcription Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you…

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5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5…

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Website Design Medford Oregon – Hire An Advertising Agency

Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. Stagnent and too expensive to change, but you were in the 2.0 game. That was the early 2000’s, welcome to…

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Artisan Food Websites – Foodie Start Ups – Marketing Strategies

Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…

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Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3

I’m funny.  I’m charming.  I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking aside, unless I’m going to make you money, it doesn’t make sense for your business to hire a copywriter. So, in part one of this…

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Questions To Ask When Considering Public Relations

The decision to work with a PR firm, or start managing public relations in-house is always going to be a step forward for any business, as it means an expansion in visibility and improvement in company reputation. Having decided that public relations is a route that your business wishes to go down in regards to…

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Market Research: 5 Facts Clients Need To Know

Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early market research projects and consider what your clients will ask of you. If you haven’t done any freelance market research work, here are five typical…

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A Little Bit about Paradux Media Group

Who are Our Best Clients? We’re interested in working with businesses that have a clear vision of where they’re going. In our experience, business owners who have vision for where the business is going, allows us to do our very best work. The reason is that we work from a strategic basis. Everything we do…

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How To Track Direct Mail Results

What’s a “good” direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to…

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How a Creative Ad Agency Can Save You Time and Money

I don’t think that there is anyone in business today that isn’t interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single best methods for saving time and money when they fail to work with a creative ad agency. There are lots of reasons that go into…

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Effective Branding – Creating Compelling Product Identity

A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…

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The Best Marketing Strategies for a Product or Service Launch

Launching a new product or service is a highly exciting time and when you first do it you will no doubt be highly excited and hopefully very passionate and fully behind the project. However while your enthusiasm and passion might be at breaking point, the difficult task you have ahead of you is to get…

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Branding 101: How to Identify Your Target Audience

Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating…

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Direct Mail Marketing, Have You Tried Every Door Direct Mail?

You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for small businesses considering the US Postal Service’s Every Door Direct Mail? So Just How Does Every Door Direct Mail Work? Every Door Direct Mail™ enables you to…

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Paradux Media Radio Spot – Put Simply

It’s very difficult to step back from your business and write a radio spot or create a television commercial; it’s why advertising agencies can be very important to your business.  We found ourselves in that very conundrum this past week.  It may be why you don’t see or hear advertising agencies on the air-waves. Promoting…

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