What’s a “good” direct mail response? The one that reaches your stated objectives.
As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to evaluate … Read More.
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How To Track Direct Mail Results
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Ducking In Blog
How a Creative Ad Agency Can Save You Time and Money
I don’t think that there is anyone in business today that isn’t interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single best methods for saving time and money when they fail to work with a creative ad agency. There are lots of reasons that go into … Read More.
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Finding Brand Blog
4 Panel Brochure Design Cy-Car
A very important piece in marketing today is the brochure. It doesn’t take an expert to see the difference between a quality layout and design, and one that had no thought and went through the motions. The well thought out one shows that you, as a business, pay attention to the details, isn’t that … Read More.
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Cy-Car International
Asante Brand Book
With any new brand element, usually comes the Brand Book. Asante’s new logo and Master Brand provided the ideal opportunity to define the new corporate identity. The actual “Brand Book” comes in two volumes. The first, designed for the average Asante employee and strategic partner to understand what the organization is about. The second for … Read More.
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Asante
Custom Designed Sales Post Cards – American Energy
Looking for an introduction. Try a custom designed direct mail post card. For a lot of B2B’s it’s the perfect way to create an introduction.
The direct mail post card allows you to layout the benefits of your program, have a platform (website) where they can find out more information.
The post card says we pay attention … Read More.
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American Energy
The Best Marketing Strategies for a Product or Service Launch
Launching a new product or service is a highly exciting time and when you first do it you will no doubt be highly excited and hopefully very passionate and fully behind the project. However while your enthusiasm and passion might be at breaking point, the difficult task you have ahead of you is to get … Read More.
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Ducking In Blog
Branding 101: How to Identify Your Target Audience
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating … Read More.
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Ducking In Blog
Every Door Direct Mail
Direct Mail Marketing, have you tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new campaign Every Door Direct Mail. Are you a small business owner or an agency for small businesses that is considering the US Postal Service’s Every Door Direct Mail?
So Just … Read More.
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Beyond the Pond Blog