Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

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Brand Identity: Branding by Walking Around

Brand Identity: Branding by Walking Around

By Tisha Oehmen | May 27, 2010
Assuming you've been following along, you should know what your brand identity stands for (if not, check previous posts on this blog for what you missed). Now, the fun begins. Find...
Brand Experience
Top of Mind Branding

Top of Mind Branding

By Tisha Oehmen | May 13, 2010
Branding is a long process. It's not easy, and it costs money and doesn't create immediate traffic. Trust me, many times along this journey to a great brand, you'll have...
Market Positioning
Your Brand Manifesto: Your Secret Sauce

Your Brand Manifesto: Your Secret Sauce

By Tisha Oehmen | May 6, 2010
Congratulations on Your New Brand Position! OK, so you've found your new brand position. You've taken the time to discuss it with your key stakeholders and get their buy-in. This...
Brand Messaging
How to Create a Brand

How to Create a Brand

By Tisha Oehmen | April 30, 2010
We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we're supposed to "create a brand," and we believe them. After all, who...
Brand Strategy