Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Branding Consistently
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with...
Branding with Actions – Not Words
Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about...
Online Advertising in the Age of Adwords
With the advent of our new economy, we're seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how...
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent...
5 Reasons Social Media Should be in the 2011 Marketing Plan
Social media certainly is all the rage right now - but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your...
Marketing Plan: Intersection of Planning and Improvisation
Before the frenzy of annual strategic planning begins, I thought I'd take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan....
Brand Marketing: Service. Community. Value. Substance.
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said: Service. Community. Value. Substance. While...
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are many ways to do it; you have to get creative. Here are some buzz marketing ideas to get you...
Unexpected Branding Opportunities
In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your...
Branding with Window Clings
Many retail establishments are well-positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available - their location and, precisely,...
Social Media and Brand Strategy
Social media is a scorching topic right now, and rightfully so. I've heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the...
Considerations for Choosing a Marketing Firm
When you decide it's time to innovate and get the word out about your business, you've entered into what can feel like a difficult decision. After all, you are trying...
Consistent Branding at Different Locations
If you've got more than one location, keeping your brand consistent is at least three times as hard. "If I have two locations, shouldn't it just be two times as...
Brand Development Doesn’t Have to be Expensive
I'm continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though,...
Fun Marketing Campaigns Can Make Your Brand Memorable
What's your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a...
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you're not at least aware of how these websites are already affecting your Brand - it's time to...
Tiny Brand Moments: : The Power of Consistent Branding in Everyday Actions
Running a business is no easy feat. It's a delicate balancing act that requires you to juggle many responsibilities: meeting customer needs, managing tight deadlines, and often directing employees—all while...
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered...
