Why Do I Need Mobile Responsive Website Design?
Today’s world of website design and the way customers consume information has drastically changed. Where it would have sufficed to design for particular monitor screen sizes, today it is imperative...
Is TV Advertising Right for My Business?
So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels,...
How to Improve Your Google AdWords ROI
There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google's long-running...
How Do Digital Ads Work?
The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your...
How Instagram TV Works
Instagram TV Instagram has always been a top contender for social media gurus everywhere, and it has even been a hit for digital marketing or branding. The easy to use...
Is Your Website Capturing Your Reader’s Interest?
Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest....
Is Television Advertising Dead?
With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising...
Why Use Facebook Advertising? (Infographic)
Few media platforms allow you to be laser-focused, and there certainly isn't a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a...
Is Radio Advertising Right For My Business?
There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the...
Paradux Media Group Wins Five Telly Awards for Video Excellence
Paradux Media Group was recognized with five Telly Awards at the 39th Annual Telly Awards, honoring the agency’s work across multiple video categories for projects produced in partnership with Jackson...
Content is King
In today's world, many business owners are becoming cognizant of the fact that effective internet marketing services can help their companies remain on track to perpetual growth. However, many of...
Your business isn’t too small to hire an advertising agency
A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will...
Why Your Business Should Hire an Agency as Your Social Media Manager
When you're a business owner, it's in your best interest to make sure the company thrives. A substantial part of a business' success relies on its relevancy. If a company's...
How to Create a Compelling Email Campaign
It's never a good idea to spam the subscribers or customers that you have on your email marketing list. However, you do want to stay in contact with them so...
Defining Your Demographics and Target Audience
If you are new to the world of online marketing or just can't seem to find that sweet spot that drives engagement that leads to conversions, it's time to pay...
Connecting Your Brand With Social Media Advertising
Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social...
How to Create an Effective Facebook Advertising Campaign
If you aren't already using Facebook advertising to promote your business, you really should be. Facebook ads are a profitable marketing technique that's taking over the social media platform. Tips...
Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience...
