Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Streaming Advertising for Your Company

Why You Should Evaluate Streaming Advertising for Your Company

By Angela Peacor | September 5, 2022
Are you thinking about moving your advertising to streaming services instead of broadcast or cable television?  If not, you could be left in the dust.  Now’s the time to readjust...
Media Buying | Online Advertising
online marketing stategy image

Making the Most Out of Your Online Advertising Budget

By Paradux Media Group | December 5, 2017
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure....
Marketing Measurement & Analytics | Online Advertising
Best Advertising Strategies for Small Businesses

Best Advertising Strategies for Small Businesses: Where to Get the Biggest Bang for Your Buck

By Tisha Oehmen | December 17, 2010
Lately, I've had a lot of conversations with business owners about finding the best advertising strategies for small businesses. It's a common challenge—deciding where to invest your limited budget for...
Advertising Strategy
Online Advertising for Small Businesses: An Affordable Way to Spread Your Message

Online Advertising for Small Businesses: An Affordable Way to Spread Your Message

By Tisha Oehmen | December 3, 2010
Online advertising is an easy and inexpensive way to spread your message to your targeted audience. One of the most significant advantages of online advertising for small businesses is that...
Online Advertising
Online Advertising in the Age of Adwords

Online Advertising in the Age of Adwords

By Tisha Oehmen | September 2, 2010
With the advent of our new economy, we're seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how...
Online Advertising
Using and Buying Media Wisely

Using and Buying Media Wisely

By Tisha Oehmen | August 29, 2010
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent...
Media Buying
Marketing Plan: Intersection of Planning and Improvisation

Marketing Plan: Intersection of Planning and Improvisation

By Tisha Oehmen | August 25, 2010
Before the frenzy of annual strategic planning begins, I thought I'd take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan....
Marketing Strategy
Keeping Media Buying Simple

Keeping Media Buying Simple

By Mike Frey | May 3, 2010
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each...
Media Buying