Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Engine

Is Your Brand an Anchor or an Engine? (The 5-Point Health Check)

By Tisha Oehmen | February 22, 2026
Growth breaks weak brands. It is a hard truth, but we see it happen. A business decides to hit the accelerator—investing in new marketing, expanding to new locations, or launching...
Brand Guidelines | Brand Strategy
Candid

Branding: A Candid Conversation About the Soul of Your Business

By Tisha Oehmen | June 1, 2016
What is the goal of internal branding? The goal of internal branding is to align a company’s workforce with its core values and mission. By clearly articulating why the business...
Brand Personality | Brand Strategy
BrandingStrats

3 Simple Branding Strategies that Work

By Tisha Oehmen | February 27, 2015
Let's face it — brands and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But too often, branding strategies...
Brand Experience | Brand Strategy
asante-square

Experience Better Health

By Paradux Media Group | December 1, 2012
As the largest healthcare provider of comprehensive medical care to more than 580,000 people throughout Southern Oregon and Northern California, Asante Health System was ready to create a cohesive brand that would communicate...
Brand Guidelines | Brand Strategy
A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

By Tisha Oehmen | February 7, 2011
Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads...
Brand Personality
Selling Your Brand Internally

Selling Your Brand Internally

By Tisha Oehmen | September 16, 2010
One of the most important places to spend time and energy "selling” your brand is internally. No audience is more important to have completely understand and believe your brand position....
Brand Experience