Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

How to Write an Effective Radio Ad

How to Write an Effective Radio Ad

By Angela Peacor | March 6, 2023
Radio advertising can be an incredibly effective way to promote your product or service. However, with so many businesses competing for listeners’ attention, it can be challenging to create an...
Advertising Strategy | Campaigns & Promotions
Is radio advertising right for my business

Is Radio Advertising Right For My Business?

By Paradux Media Group | June 19, 2018
There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the...
Advertising Strategy | Media Buying
Duck-View

3 Pieces of Branding Audio Every Business Should be Using in Their Marketing

By Dana Detrick | June 3, 2015
With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you're ignoring...
Brand Experience | Brand Messaging
Overideology

Advertising in a Polarized World: Audience Over Ideology

By Mike Frey | March 8, 2012
  When public controversy surrounds a media personality, it often forces business owners to ask uncomfortable questions. Is it still worth advertising there? What does it say about your brand?...
Advertising Strategy | Media Buying
Paradux Media Group news and announcements

Paradux Media Group Featured in Slate Magazine on Radio Advertising

By Paradux Media Group | March 5, 2012
Sometimes the most interesting opportunities arrive unexpectedly. In early 2012, Paradux Media Group received an email from Brian Palmer, a writer for Slate Magazine, requesting insight on a timely and...
Media Buying | Public Relations & Press Releases
Best Advertising Strategies for Small Businesses

Best Advertising Strategies for Small Businesses: Where to Get the Biggest Bang for Your Buck

By Tisha Oehmen | December 17, 2010
Lately, I've had a lot of conversations with business owners about finding the best advertising strategies for small businesses. It's a common challenge—deciding where to invest your limited budget for...
Advertising Strategy
Twitter Marketing Strategy: Tweeting with Frequency

Twitter Marketing Strategy: Tweeting with Frequency

By Mike Frey | May 26, 2010
As any good radio account executive or business owner knows, frequency is necessary for radio. I'd argue that frequency is critical for Twitter's marketing strategy as well. With radio being...
Keeping Media Buying Simple

Keeping Media Buying Simple

By Mike Frey | May 3, 2010
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each...
Media Buying