Paradux Media Group Wins 2025 Silver Telly Award for Pressure Point Roofing Commercial

Paradux Media Group earned a 2025 Silver Telly Award in the General – Professional Services category for “Day in the Life,” a television commercial featuring Southern Oregon’s Pressure Point Roofing. Presented as part of the 46th Annual Telly Awards, the recognition celebrates excellence in locally aired television advertising for professional services.

The award marks the second Silver Telly recognition for “Day in the Life,” which also received an award for cinematography. Together, the honors recognize both the commercial’s creative execution and its effectiveness as professional services advertising.

Silver Telly Award Recognizes Professional Services Advertising

Advertising a professional service presents a different challenge than advertising a product. Customers cannot always evaluate the quality of a service before purchasing it. Instead, they look for signs of experience, reliability, professionalism, and trust.

For a roofing company, those considerations are particularly important. A roof represents a significant investment, and choosing the right contractor means placing confidence in the people responsible for protecting a home or business.

The Telly Awards’ General – Professional Services category recognizes locally aired television commercials created to promote professional services. “Day in the Life” earned Silver recognition in this category, highlighting the value of thoughtful storytelling in service-based advertising.

Showing the People Behind Pressure Point Roofing

For local businesses, one of the strongest marketing advantages is often something that larger competitors struggle to replicate: the people behind the work.

“Day in the Life” features Pressure Point Roofing, a Southern Oregon roofing business, and places its work at the center of the commercial’s story.

Rather than relying exclusively on promotional claims, the concept offers an opportunity to introduce audiences to the business through its work and the people responsible for delivering that service.

That distinction matters. When customers are evaluating contractors, they want more than a list of services. They want to understand who they are hiring and whether they can trust those people with an important project.

At Paradux Media Group, we believe effective advertising begins with understanding what customers need to feel confident in their decisions. For service businesses, that often means finding ways to make expertise, professionalism, and the human side of the business more visible.

Why Authentic Storytelling Works for Local Businesses

Local businesses operate in communities where reputation matters. Their customers may be neighbors, friends, or people who have already heard about the company through word of mouth.

Good advertising builds on those relationships rather than replacing them.

Video allows businesses to communicate personality and credibility in ways that traditional advertising copy cannot always accomplish. Viewers can see the people involved, develop a sense of the company’s character, and begin forming an impression before making contact.

For a business like Pressure Point Roofing, that kind of introduction can help make a potentially complicated purchasing decision feel more personal.

Our approach to marketing and creative strategy focuses on connecting a business’s real strengths with the needs of the people it serves. The goal is not simply to attract attention, but to communicate something meaningful enough to earn consideration and trust.

Two Silver Telly Awards for “Day in the Life”

The 2025 Silver Telly Award for Professional Services was the second recognition earned by “Day in the Life” at the 46th Annual Telly Awards.

The commercial also received a Silver Telly Award in Craft – Videography & Cinematography, recognizing the visual craftsmanship behind the production.

While the cinematography award focuses specifically on the piece’s visual execution, the Professional Award recognizes the commercial within its intended advertising category.

Receiving both awards demonstrates how creative production and business communication can work together. Strong visuals help tell the story, but the story itself must remain relevant to the audience and the business being represented.

Part of Paradux Media Group’s Seven Telly Awards in 2025

“Day in the Life” contributed two of the seven Telly Awards earned by Paradux Media Group in 2025.

The agency received four Silver and three Bronze awards across television advertising, nonprofit storytelling, educational content, and internal communications.

Other Silver-winning work included “The Grind,” an internal communications campaign for The Human Bean, and “Providence Festival of the Trees Fundraiser,” recognized for nonprofit video storytelling.

These projects reflect the different ways video can support businesses and organizations, from building trust with potential customers to strengthening internal communication and encouraging community involvement.

Read more in Paradux Media Group’s 2025 Telly Awards announcement.

About the Telly Awards

Established in 1979, the Telly Awards recognize excellence in television and video production across all screens. The international competition receives more than 13,000 entries annually and recognizes work from advertising agencies, production companies, television networks, and digital media organizations.

The 46th Annual Telly Awards celebrated the theme “Stories Take Shape,” highlighting the creative ways video brings ideas and experiences to audiences.

View the Official 2025 Silver Telly Award Recognition →