Mike Frey is the Chief Visionary Officer and co-founder of Paradux Media Group. With more than 30 years in marketing, advertising, and media, Mike brings a practical perspective shaped by working with hundreds of locally owned businesses. He specializes in media strategy, buying, and storytelling that makes marketing dollars work harder. Mike learned advertising by selling it for a living, and that experience still shapes his approach: understand the business, spend where it matters, and never recommend more than a client actually needs.

Why the answer should be “Yes” to an Ad Agency

Why the answer should be “Yes” to an Ad Agency

By Mike Frey | June 22, 2010
In any business, it is essential to stand for something. If you don't stand for anything, why go through the hassle of running your own business? Knowing what and where...
Marketing Strategy
Twitter Marketing Strategy: Tweeting with Frequency

Twitter Marketing Strategy: Tweeting with Frequency

By Mike Frey | May 26, 2010
As any good radio account executive or business owner knows, frequency is necessary for radio. I'd argue that frequency is critical for Twitter's marketing strategy as well. With radio being...
Using Social Media Branding Strategy to Build Your Brand

Using Social Media Branding Strategy to Build Your Brand

By Mike Frey | May 11, 2010
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today's economy for small business owners, embracing the social media revolution and using...
Brand Personality
Keeping Media Buying Simple

Keeping Media Buying Simple

By Mike Frey | May 3, 2010
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each...
Media Buying