Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Guardian

The Year in Review 2011

As we wrap up another year on the Pond, we want to start with a heartfelt thank you. A BIG thank you from all of us at Paradux Media Group...
Creating a Brand in a Tough Economic Environment

Creating a Brand in a Tough Economic Environment

I don't have to tell you that the economy in the last few years has been tough for a brand. We've all lived through it, and if you're still in...
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Online Retailer Ups the Stakes for Local Shops (sort of)

Last week, Amazon announced version 1.2.1 of its Price Check mobile app—an update that pushed the conversation around online retailer competition into an entirely new spotlight. The premise is simple:...
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The Real Purpose for Press Releases

OK, I’m going to let you in on a little secret… Press releases aren’t just for inviting reporters to press conferences anymore. In today’s fast-paced, digital-first media environment, the purpose...
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Two Big Shop Local Events Set for November

As November approaches, two major shop local events are gearing up to make a significant impact on communities and small businesses nationwide. While each event has its own purpose, both...
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Setting Business Planning Goals: Why Dreaming Matters

I came across this quote this morning, and it stopped me in my tracks: "We've got to have a dream if we are going to make a dream come true."...
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How Bold Business Marketing Shapes Your Brand

In every industry, there are rare moments when cultural momentum, consumer emotion, and marketplace conditions align. When they do, the businesses that act with clarity and courage stand out. This...
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Brand Book Rules (or brand dos and don’ts)

An inevitable section of every Brand Book is the "Rules" section. This is the section where you spell out, in excruciating detail, the dos and don'ts of portraying your brand...
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Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season

There's more to the Brand Book Tutorial Series, but this week, a small detour. We belong to a CSA (Community Supported Agriculture), and every week a box of fresh produce...
BRANDBOOK2

Writing the Brand Manifesto and Brand Tagline for the Brand Book

Now that you've had the opportunity to get acquainted with your Brand for your Brand Book, it's time to roll up your sleeves and write (or include) your Brand Manifesto...
brand book3

Articulate the Brand Personality for the Brand Book

Now that we've created our list of keywords and established the relationship between them, it's time for our next step in how to make a Brand Book and develop our...
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What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines

A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide...
Identify Your Brand Essence

Identify Your Brand Essence

Once you've identified your brand and brand book keywords, it's essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last...
brand keywords

Identify Your Brand Position by Using Brand Keywords

With your Brand's history complete with the brand book, it's time to start distilling the keywords for your Brand. If you haven't done this exercise yet, a Word Cloud is...
brand history

Brand History: Start at the Beginning of the Brand Book

As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied....
the brand book

The Heavens Parted and Delivered the Brand Book

In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been...
Managing Your Website with WordPress: Regain Control and Strengthen Your Brand

Managing Your Website with WordPress: Regain Control and Strengthen Your Brand

Websites are an essential part of your business's online presence. Yet, too many business owners share unsettling stories about being held hostage by their website service providers. Managing your website...
Website Consolidation for Improved SEO: A Strategy for Business Owners

Website Consolidation for Improved SEO: A Strategy for Business Owners

It might look a little different than before, but rest assured, it's still the same Paradux Media Group, you know. We recently decided to consolidate multiple websites, bringing all our...
How Perceptual Maps Can Help Strengthen Your Brand

How Perceptual Maps Can Help Strengthen Your Brand

When thinking about your competition, you must recognize what they offer. You likely know, often better than your customers, what kind of service or product they provide. Using tools like...