Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

How the American Dream Can Shape Your Brand

How the American Dream Can Shape Your Brand

The American Dream in branding is more than just a concept of success—it's about opportunity, perseverance, and staying true to your values. Many entrepreneurs have faced significant challenges, built businesses...
What's Your Competitive Landscape? Identifying Market Gaps with Perceptual Mapping

Maximize Your Competitive Market Positioning with Perceptual Mapping

In today's competitive market, finding your brand's unique niche is crucial for long-term success. One effective strategy for refining your competitive market positioning is using a perceptual map. This tool...
Handling Negative Brand Press: Strategies for Protecting Your Reputation

Handling Negative Brand Press: Strategies for Protecting Your Reputation

Your brand will occasionally face negative press, no matter how careful you are. Whether due to a misstep, competitive jealousy, or simply being a target because of your success, handling...
Cause Marketing for Brands: Harnessing Social Media for Good

Cause Marketing for Brands: Harnessing Social Media for Good

Cause marketing is most effective when it feels authentic, timely, and genuinely aligned with a brand’s values. Today’s strongest examples go beyond surface-level donations and focus on meaningful action. Brands...
Building Trust and Brand Recognition with a Strong Logo

Building Trust and Brand Recognition with a Strong Logo

Your logo is the cornerstone of your brand's visual identity and plays a crucial role in building brand trust and recognition. It's more than just a graphic design—your logo represents...
Branding Lessons from Trees: Embracing Branding Evolution

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Although marketers often talk about brands as if they are fixed and unchanging, branding evolution is a natural and necessary process. Like trees, brands must grow, adapt, and evolve to...
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Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads...
5 Must-Know Reasons Businesses on Facebook Thrive

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I've spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you're still on the fence, here are...
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Is Your Brand Listening? The Key to Improving Brand Communication

One of the most important aspects of improving brand communication is the ability to truly listen, a skill that can be challenging to master. We often want to jump in...
Baking with Brand in Mind: Building a Unique Brand

Baking with Brand in Mind: Building a Unique Brand

Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious...
3 Essential Components for a Non-Profit Branding Strategy

3 Essential Components for a Non-Profit Branding Strategy

Soliciting donations is challenging for any non-profit, but it's often even more complicated when the organization hasn't laid the proper foundation for its brand image. Many organizations miss out on potential...
The Power of Targeted Marketing Strategies

The Power of Targeted Marketing Strategies

Imagine the power of knowing exactly what your customers enjoy doing in their free time. If you knew, for instance, that a significant portion of your customers owned horses, you'd...
Your Brand is Art: Understanding Branding as an Art Form

Your Brand is Art: Understanding Branding as an Art Form

Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, "Social media explained by a 9-year-old in...
Managing Social Media Profiles: Why Less is More

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We're almost hard-wired to believe that more is better. However, this isn’t always the case when it comes to social media. Social media is all about being the true, authentic,...
5 Businesses that Should NOT be on Social Media

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Every business today has a Facebook page, Twitter account, or corporate LinkedIn profile. Many blogs and news articles push the idea that every business should be on social media. But...
Starbucks Without Limitations- A Bold Brand Evolution Strategy

Starbucks Without Limitations: A Bold Brand Evolution Strategy

By now, you've probably heard that Starbucks has introduced a new logo, moving into the realm of iconic brands like Apple and Nike—a logo without words. It's a bold move...
Protecting Your Brand Image: The Role of Publicist and Bodyguard

Protecting Your Brand Image: The Role of Publicist and Bodyguard

Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break,...
Informational Marketing- Position Your Brand as a Knowledge Hub

Informational Marketing: Position Your Brand as a Knowledge Hub

One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one...
Going the Extra Mile for Customers: Turning Ordinary Moments into Memorable Experiences

Going the Extra Mile for Customers: Turning Ordinary Moments into Memorable Experiences

You know those moments when you intentionally choose to go the extra mile? When you do something unexpected to ensure your customers have an experience they won't forget? In these...
Marketing Features vs Benefits: Why Should Your Customers Care?

Marketing Features vs Benefits: Why Should Your Customers Care?

Is your business volume not entirely where you'd like it to be? Are you thinking of launching an advertising campaign to drive traffic to your business? That's a great idea!...