Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and...
Social Media Lessons from the BCS
Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you're still wondering or questioning whether your business should be involved in social media,...
We Can’t All Speak the Same Can We?
We see blogs every day with five ways to do this and ten ways to do that—this is how you need to do social media. If we all operated our...
If Organization Networking Why Not Social Media Networking?
For years, local business owners have joined networking organizations and clubs. Regional Chamber, 20/30, Rotary, BNI, to name a few. Some are exactly what they are networking, and some are...
Choosing the Right Marketing Agency: What to Look For
As the new year approaches, many businesses evaluate their strategies and marketing plans. If you don't have a marketing agency, now might be the time to start looking for one....
Evolution of Marketing: Where We’ve Been and Where We’re Going
As another year approaches, it's the perfect time to reflect on the evolution of marketing over the past decade. Ten years ago, the marketing landscape looked vastly different. Social media,...
How the Marketing Landscape has Changed for 2011
The marketing landscape is changing quite rapidly these days. If you're still advertising the way you were in 2009, you're missing some valuable opportunities today, and more importantly, you'll miss...
Layering Social Media Marketing: 5 Ways to Maximize Effectiveness
Like any other advertising medium, social media works best when layered. The beauty of layering social media marketing is that it's easy to do, and it amplifies the impact of...
Facebook Marketing for Small Businesses: Why You Need to Be There
The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was...
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you're missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field,...
Layers, the more the better
Today, marketing requires more layers than ever before. Years ago, the business owner could choose one or more of the three traditional media outlets and call it good. With traditional...
Building an Authentic Brand: The Power of Being Unselfish
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important,...
Showing Gratitude in Business: Why It Matters
As we approach the time of year when our thoughts turn to turkey dinners, family, and friends, it's also an appropriate moment to reflect on who we should thank within...
Humanizing Your Brand with Social Media: Why It Matters
I often sit with people who don't understand why anyone would care about trivial details—what someone's drinking, where they had lunch, or the fact that they just got in their...
Syncing up Your Messages: Consistent Brand Messaging
I've recently spoken with many small business owners about the importance of syncing all their outbound messages together. This is critical in building robust and consistent brand messaging across all...
Navigating Social Media Nightmares
Social media nightmares are the most significant concern I hear when I talk with businesses about using social media to grow their message is the "what if..." What if someone...
Your Brand Online
Some time ago, those of us in the business world began hearing that we needed to create a website for our business to build our brand online. Frankly, this confounded...
10 Ways to Build Your Brand
We've talked much lately about that inevitable Marketing Plan that will be "due" soon. Here's a quick recap of ways to build your brand as you dream of what you'll...
