Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Tweeting is Word of Mouth

Tweeting is Word of Mouth

By Mike Frey | September 17, 2010
We were recently out of state attending a client's strategic planning session. We didn't know much about the area and had been very busy in the weeks leading up to...
Social Media-Build Your Own Audience

Social Media-Build Your Own Audience

By Mike Frey | September 15, 2010
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience....
Traditional Media Created Social Media

Traditional Media Created Social Media

By Mike Frey | August 28, 2010
Before conglomeration, there was a time when radio, television, and print were local community outlets. The big three were locally owned and focused on the local community. Most decisions for...
Media Buying
5 Reasons Social Media Should be in the 2011 Marketing Plan

5 Reasons Social Media Should be in the 2011 Marketing Plan

By Tisha Oehmen | August 27, 2010
Social media certainly is all the rage right now - but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your...
What’s Next For Social Media?

What’s Next For Social Media?

By Mike Frey | August 26, 2010
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow, it will be because of the smaller local businesses. Big...
Grassroots Marketing: Where Social Media Makes Perfect Sense

Grassroots Marketing: Where Social Media Makes Perfect Sense

By Mike Frey | August 24, 2010
We belong to a local Chamber of Commerce that represents many small communities where we live. It means small communities with populations as high as 8,000, but most closer to...
Local Marketing
Mainstream Social Media: Is That What Users Want?

Mainstream Social Media: Is That What Users Want?

By Mike Frey | August 24, 2010
Every day, we further mainstream social media. It’s hard to watch a news program that isn't talking about what's going on in tweet-land or what's being posted on Facebook. How...
Social Media and Brand Strategy

Social Media and Brand Strategy

By Tisha Oehmen | August 16, 2010
Social media is a scorching topic right now, and rightfully so. I've heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the...
Professional Presence & Personal Branding
Reputation Management: Your Brand on the Web

Reputation Management: Your Brand on the Web

By Tisha Oehmen | August 5, 2010
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you're not at least aware of how these websites are already affecting your Brand - it's time to...
Reputation Management
Media Fragmentation, It Always Seems To Happen

Media Fragmentation, It Always Seems To Happen

By Mike Frey | July 28, 2010
How much has social media fragmentation affected your audience, and at what cost? Traditional media tries to entertain an audience and keep it so they can then sell advertising within...
Media Buying
Thoughts on Traditional Media Meeting Social Media

Thoughts on Traditional Media Meeting Social Media

By Mike Frey | July 26, 2010
I saw a commercial the other night from Coleman, the lantern and overnight camp gear company. They claimed they were the original social network, pretty clever, I thought, and pretty...
Media Buying
Social Marketing: Why it matters.

Social Marketing: Why it matters.

By Mike Frey | July 25, 2010
We do believe that social media and social marketing have radically altered advertising. We believe social media can level the playing field between Madison Avenue and local business owners. It's...
Marketing Strategy
Lessons in Brand Authenticity

Lessons in Brand Authenticity

By Tisha Oehmen | July 25, 2010
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered...
Brand Personality