Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Brandgoodwill

Grow Brand Goodwill in the 4th Quarter

By Angela Peacor | September 29, 2025
As the year draws to a close, businesses often focus on clearing year-end objectives, pushing last-minute sales, and preparing budgets for the new year. However, the fourth quarter offers something...
Brand Loyalty & Advocacy | Customer Relationships
Nostalgia Marketing

Why Nostalgia Marketing Works

By Angela Peacor | April 15, 2024
Merriam-Webster defines nostalgia as "a wistful or excessively sentimental yearning for a return to or of some past period or irrecoverable condition." Nostalgia marketing taps into cherished memories and emotions...
Brand Storytelling | Campaigns & Promotions
Calculating ROI for Community Development

Calculating the ROI for Community Development

By Angela Peacor | January 23, 2023
Calculating the return on investment (ROI) for some business functions is challenging.  The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent...
Community Engagement | Marketing Measurement & Analytics
Brand Awareness Through Video

Brand Awareness Through Video

By Paradux Media Group | October 7, 2019
Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct...
Brand Building | Video Marketing
LotusMantis

The Strategic Engine of Customer Loyalty: How to Build Scalable Momentum

By Paradux Media Group | August 18, 2016
Generating a single sale is a transaction, but building customer loyalty is an investment in your brand’s future. In our experience, businesses that prioritize long-term retention over short-term hacks see...
Brand Loyalty & Advocacy | Customer Relationships
Marketing-Intelligence-Report

Keep Your Client Base Expanded With a Professionally Designed Logo

By Paradux Media Group | October 10, 2013
Did you know that an estimated five out of 10 consumers in the U.S. say that they're more likely to purchase from a company if that company has a good...
Logo & Visual Identity | Search Engine Visibility
The 3 Essential Elements to Creating a Memorable Brand

The 3 Essential Elements to Creating a Memorable Brand

By Tisha Oehmen | June 11, 2012
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are...
Brand Loyalty & Advocacy | Brand Strategy
Your Brand is About Emotion

Your Brand is About Emotion

By Tisha Oehmen | February 3, 2012
I know I've talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response...we buy from brands we like.  In fact, if...
Brand Experience | Brand Loyalty & Advocacy
Does Your Brand Inspire Passion?

Does Your Brand Inspire Passion?

By Tisha Oehmen | October 22, 2010
We're here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn't matter which team takes the field; you can...
Brand Loyalty & Advocacy