Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Online Retailer Ups the Stakes for Local Shops (sort of)
Last week, Amazon announced version 1.2.1 of its Price Check mobile app—an update that pushed the conversation around online retailer competition into an entirely new spotlight. The premise is simple:...
The Real Purpose for Press Releases
OK, I’m going to let you in on a little secret… Press releases aren’t just for inviting reporters to press conferences anymore. In today’s fast-paced, digital-first media environment, the purpose...
Two Big Shop Local Events Set for November
As November approaches, two major shop local events are gearing up to make a significant impact on communities and small businesses nationwide. While each event has its own purpose, both...
Setting Business Planning Goals: Why Dreaming Matters
I came across this quote this morning, and it stopped me in my tracks: "We've got to have a dream if we are going to make a dream come true."...
How Bold Business Marketing Shapes Your Brand
In every industry, there are rare moments when cultural momentum, consumer emotion, and marketplace conditions align. When they do, the businesses that act with clarity and courage stand out. This...
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the "Rules" section. This is the section where you spell out, in excruciating detail, the dos and don'ts of portraying your brand...
Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season
There's more to the Brand Book Tutorial Series, but this week, a small detour. We belong to a CSA (Community Supported Agriculture), and every week a box of fresh produce...
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you've had the opportunity to get acquainted with your Brand for your Brand Book, it's time to roll up your sleeves and write (or include) your Brand Manifesto...
Articulate the Brand Personality for the Brand Book
Now that we've created our list of keywords and established the relationship between them, it's time for our next step in how to make a Brand Book and develop our...
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide...
Identify Your Brand Essence
Once you've identified your brand and brand book keywords, it's essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last...
Identify Your Brand Position by Using Brand Keywords
With your Brand's history complete with the brand book, it's time to start distilling the keywords for your Brand. If you haven't done this exercise yet, a Word Cloud is...
Brand History: Start at the Beginning of the Brand Book
As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied....
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been...
Managing Your Website with WordPress: Regain Control and Strengthen Your Brand
Websites are an essential part of your business's online presence. Yet, too many business owners share unsettling stories about being held hostage by their website service providers. Managing your website...
Importance of Branded Business Email
Take a moment to consider the email address you give to your clients or customers. Does it end in one of these? @gmail.com @yahoo.com @outlook.com @aol.com If so, it might...
How Perceptual Maps Can Help Strengthen Your Brand
When thinking about your competition, you must recognize what they offer. You likely know, often better than your customers, what kind of service or product they provide. Using tools like...
How the American Dream Can Shape Your Brand
The American Dream in branding is more than just a concept of success—it's about opportunity, perseverance, and staying true to your values. Many entrepreneurs have faced significant challenges, built businesses...
