Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
Learn MoreBranding in a Multi-Media World
As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel...
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that "branding, for most businesses, was a waste of time and money." This...
What the Backstory for Your Target Audience?
I was talking with a client today about who their target audience was. And while we know what the demographic information was, we don't often consider the backstory -- but...
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it's always evolving - while the underlying principles are the same as they ever were. Branding,...
Tips for Using Evernote in Marketing
You know how it goes, you find a great article online that has a great fact or tidbit in it. Later that week (or month) you are talking about just...
Whois the Owner of Your Online Presence?
One of the most valuable assets your brand has is it's online location, AKA domain name, URL, website address, or www. It's the very identity of many businesses (amazon.com) and...
Approaches to Brand Architecture
Let's talk for a few minutes about brand and brand architecture. Brand, as we know, refers to all the externally and internally focused language, position, and imagery for a given...
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At...
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this...
How a Creative Ad Agency Can Save You Time and Money
I don't think that there is anyone in business today that isn't interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single...
Marketing Budget Template
It is imperative that a business proactively set a marketing budget for their business. The reason is simple, if you don't set a budget and make a plan, you will...
5 Ways to Know it’s Time to Change Your Brand Logo
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let's be honest -- they often don't) they are often...
Branding Tips for Small Businesses: 15 Lessons That Still Matter
Branding tips for small businesses should start with clarity, not decoration. A strong brand helps people understand who you are, what you stand for, and why your business is the...
The Power of the Brand Narrative in the Brand Book
A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier -...
Strategic Marketing Vision
Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It's equally at home either in the Boardroom as an outgrowth of strategy, as it...
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today's world isn't easy. But it's one of the most important jobs that exists in the Marketing Department -- if not the Company. The reason...
