Tisha Oehmen is the Chief Branding Officer and co-founder of Paradux Media Group. With more than 30 years of experience in branding, marketing, and business strategy, Tisha brings a practical perspective shaped by helping businesses understand who they are, what makes them different, and how to communicate that clearly. An award-winning brand strategist and best-selling author of two books on branding, she believes the strongest brands aren’t manufactured—they’re uncovered, understood, and built to last.
How To Solve Your Biggest Marketing Problem
Let's face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you...
Hidden Messages in Logos: What Great Logo Design Teaches Us, Part 2
A while back, I shared some of my favorite examples of hidden messages in logos. Apparently, I’m not the only person who enjoys discovering that the logo I’ve looked at a...
How Observant Are You? What Great Logos Reveal on a Second Look
A friend of mine once sent me an email titled “How Observant Are You?” filled with logos I had seen hundreds of times—but, apparently, had never really looked at. Thanks,...
What Chipotle’s “The Scarecrow” Still Teaches Us About Brand Storytelling
Every once in a while, an advertisement comes along that reminds us what brand storytelling is actually supposed to do. Back in 2013, Chipotle did exactly that with The Scarecrow....
What 150 Brand Posts Taught Me About Building a Brand Book
Can you believe it? When I originally wrote this article in 2013, it was the 150th post on the Finding Brand blog. At the time, that felt like a pretty...
Sugary-Sweet or Saccharine? Sugarpova and Vanilla Air
Two interesting pieces of sugary branding news out today -- Maria Sharapova is apparently considering legally changing her name to be Maria Sugarpova for the duration of the U.S. Open...
Branding in a Multi-Media World
As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel...
How to Create a Brand Book That Actually Defines Your Brand
I wrote an entire book about this subject, so you probably won’t be surprised that I have some opinions about brand books. The biggest one is this: a brand book...
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that "branding, for most businesses, was a waste of time and money." This...
What the Backstory for Your Target Audience?
I was talking with a client today about who their target audience was. And while we know what the demographic information was, we don't often consider the backstory -- but...
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it's always evolving - while the underlying principles are the same as they ever were. Branding,...
Tips for Using Evernote in Marketing
You know how it goes, you find a great article online that has a great fact or tidbit in it. Later that week (or month) you are talking about just...
Whois the Owner of Your Online Presence?
One of the most valuable assets your brand has is it's online location, AKA domain name, URL, website address, or www. It's the very identity of many businesses (amazon.com) and...
Approaches to Brand Architecture
Let's talk for a few minutes about brand and brand architecture. Brand, as we know, refers to all the externally and internally focused language, position, and imagery for a given...
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At...
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this...
How a Creative Ad Agency Can Save You Time and Money
I don't think that there is anyone in business today that isn't interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single...
