Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
Learn More
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven't changed your marketing tactics...
How a Business Coach Helps You Maintain a Strategy Focus
Remember the lyric, "If you don't know where you're going, any road will take you there." from the George Harrison song "Any Road"? Well, it's especially true in business. But...
Are You Ready to Breakthrough in 2015?
photo credit H.Adam via Flickr What's your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position...
Considerations When Renaming Your Business
Name changes are always such a hard thing to manage. There are external considerations to weigh—customers/clients' perceptions, the community's perception, and what your competition is doing. And there are internal...
Your Sales Funnel is then #1 Reason You Don’t Have More Clients!
Let's talk for a minute about leads and the sales funnel. We all get leads, but it's what we do with them that matters (AKA do you have a sales...
Let’s talk Vision and Mission for a Moment
"If you don't know where you're going, any road will take you there." is a lyric in George Harrison's song, "Any Road". While this certainly true in many aspects of...
Social Media Privacy and Advertising
http://youtu.be/lLSfeWaraUg http://youtu.be/zxpa4dNVd3c Video Transcript Hi there. How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get...
Brand Books Examples – Vote for Your Favorite!
Brand book examples aren’t the easiest to find, but if you’re trying to write your brand book -- find them. You must. I’ve been a long-time collector of brand book...
Promotional Calendar Template: Stop Scrambling and Start Planning
What is a Promotional Calendar? A promotional calendar is a strategic planning tool that maps out your marketing campaigns, holidays, and events for the entire year. It ensures you identify...
What is a Brand Narrative?
I often get asked, "What is a Brand Narrative"? And the answer is simply your brand story. It's both the history of and the future focus for your business. All tied...
Best Brand Book Examples List
Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company's logo, color palette, typography, voice,...
What does your brand position say?
What is a Brand Position? At its core, your brand position is the unique space that your brand occupies in the minds of your target customers compared to other players in...
5 Insane (but true) Things About Marketing for Small Business
Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing...
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a "growing up period". In this phase, we see brands...
How To Solve Your Biggest Marketing Problem
Let's face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you...
How Observant Are You When You Look at a Logo? part 2
Well, you all are having so much fun looking at the previous posts hidden messages in logos, I thought I would share a few more with you. There are some...
How Observant Are You When You Look at a Logo?
A friend of mine recently sent me an email that's been making the rounds lately titled "How Observant Are You?" and in it are some great logos you've seen -...
The Scarecrow – Chipotle’s Brilliant Branding Commercial
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story....
