Tisha Oehmen is the Chief Branding Officer and co-founder of Paradux Media Group. With more than 30 years of experience in branding, marketing, and business strategy, Tisha brings a practical perspective shaped by helping businesses understand who they are, what makes them different, and how to communicate that clearly. An award-winning brand strategist and best-selling author of two books on branding, she believes the strongest brands aren’t manufactured—they’re uncovered, understood, and built to last.
Branding with Pens: Why Promotional Pens Still Work
In a world of digital ads, social media, and AI-powered marketing, it might seem strange to talk about something as simple as a pen. Yet, after years of working with...
Brand Camp!
We've spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp...
Branding Your Business in 5 Steps
Are you considering branding your business but concerned it might be challenging or overwhelming? Rest assured, it doesn’t have to be. In fact, you can establish a world-class brand with...
Big Idea Marketing Examples: Lessons from the Super Bowl
Every year, the Super Bowl offers more than just football; it provides a masterclass in advertising strategy. We watch closely as brands step away from standard sales pitches to present...
Creating Likeability in Your Brand
If I've said it once, I've said it at least 1,000 times -- people do business with brands they LIKE. And the truth is, it's more than just something I...
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven't changed your marketing tactics...
How a Business Coach Helps You Maintain a Strategy Focus
Remember the lyric, "If you don't know where you're going, any road will take you there." from the George Harrison song "Any Road"? Well, it's especially true in business. But...
Are You Ready to Breakthrough in 2015?
photo credit H.Adam via Flickr What's your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position...
Considerations When Renaming Your Business
Name changes are always such a hard thing to manage. There are external considerations to weigh—customers/clients' perceptions, the community's perception, and what your competition is doing. And there are internal...
Your Sales Funnel May Be the Reason You Don’t Have More Clients
Let’s talk for a minute about leads and the sales funnel, because most businesses don’t actually have a lead problem. They have a follow-up problem. We all get leads. They...
Let’s talk Vision and Mission for a Moment
"If you don't know where you're going, any road will take you there." is a lyric in George Harrison's song, "Any Road". While this certainly true in many aspects of...
Social Media Privacy and Advertising
http://youtu.be/lLSfeWaraUg http://youtu.be/zxpa4dNVd3c Video Transcript Hi there. How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get...
Brand Books Examples – Vote for Your Favorite!
Brand book examples aren’t the easiest to find, but if you’re trying to write your brand book -- find them. You must. I’ve been a long-time collector of brand book...
Promotional Calendar Template: Stop Scrambling and Start Planning
What is a Promotional Calendar? A promotional calendar is a strategic planning tool that maps out your marketing campaigns, holidays, and events for the entire year. It ensures you identify...
What Is a Brand Narrative, and Why Does Your Business Need One?
I often get asked, “What is a brand narrative?” The simplest answer is that it’s your brand story—but it’s a little more than just the story of how your business...
Best Brand Book Examples List
Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company's logo, color palette, typography, voice,...
The Brandprinting System™: Find the Brand That’s Already Inside Your Business
When I developed the Brandprinting System™, I wasn’t trying to create another way for businesses to decide what they wanted their brand to look like. I was trying to solve...
What does your brand position say?
What is a Brand Position? At its core, your brand position is the unique space that your brand occupies in the minds of your target customers compared to other players in...
