Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
Learn More
3 Marketing Strategy Questions Every Business Should Ask
Successful marketing doesn't begin with advertising, social media, or a new website. It begins with asking better questions. The right marketing strategy questions help businesses understand where opportunities exist, where...
How to Create an Annual Strategic Marketing Plan
As the year draws to a close, now is the perfect time to think about setting your business up for success in the coming year. One of the most...
Why You Need a Brand Narrative
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for...
Data Implications for Marketing in 2020
As we consider the major Trends for Marketing in 2020, think, just for a moment how much the data evolution from last two decades have impacted our world. There's no...
Trends for Marketing in 2020
It's hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about...
Brand Smart with These 6 Factors
Brand smart -- that's what we're all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You've...
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently -- but one that I suspect is often on people's minds, but they are too embarrassed to...
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase "Brand Management" sounds like an obscure, highly technical body of knowledge. To make...
The One Marketing Tool You Can’t Afford to Live Without-the Marketing Calendar
Marketing is equal parts science and art. It's about being nimble enough to take advantage of opportunities that present themselves. And most of all, great marketing is about planning. There are many...
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are...
5 Marketing Lessons Derived from KONY 2012
I'm sure you're going to get sick of seeing this KONY 2012 video everywhere in the next few months, I hope. https://www.youtube.com/watch?v=Y4MnpzG5Sqc And regardless of the way the KONY 2012...
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you've been doing the same things year after year without considering if there are more effective ways to market...
Marketing the Evolutionaries Way
There's a new book out by Randy Harrington and Carmen Voilleque called "Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart." Randy and Carmen are brilliant, inspirational, and most...
Your Brand is About Emotion
I know I've talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response...we buy from brands we like. In fact, if...
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing - just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of...
The Spectrum of Digital Control: Rented, Leased, and Owned Land
In 2012, businesses went “dark” to protest censorship, realizing for the first time how fragile their digital existence could be. Today, the threat to your business isn’t usually government censorship;...
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for...
Top 10 Finding Brand Blog Posts in 2011
Every year, it’s helpful to pause and reflect on the content that resonated most with readers. Reviewing the top brand blog posts offers valuable insight into the questions business owners...
