Tisha Oehmen is the Chief Branding Officer and co-founder of Paradux Media Group. With more than 30 years of experience in branding, marketing, and business strategy, Tisha brings a practical perspective shaped by helping businesses understand who they are, what makes them different, and how to communicate that clearly. An award-winning brand strategist and best-selling author of two books on branding, she believes the strongest brands aren’t manufactured—they’re uncovered, understood, and built to last.
Branding Tips for Small Businesses: 15 Lessons That Still Matter
Branding tips for small businesses should start with clarity, not decoration. A strong brand helps people understand who you are, what you stand for, and why your business is the...
The Power of the Brand Narrative in the Brand Book
A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier -...
Strategic Marketing Vision
Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It's equally at home either in the Boardroom as an outgrowth of strategy, as it...
5 Must-Dos for a Brand Manager
Being a Brand Manager in today’s world isn’t easy. In fact, I’d argue it’s gotten harder. There are simply more places for your brand to show up, more people creating...
Marketing Techniques for Brand Creation
In today's world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz....
Managed Web Hosting Matters for Business Sites — It’s Your Brand’s Reputation
When we think about marketing -- the first, and last thought should be your website, your website should be the place your marketing starts. The place you convert a prospect...
3 Marketing Strategy Questions Every Business Should Ask
Successful marketing doesn't begin with advertising, social media, or a new website. It begins with asking better questions. The right marketing strategy questions help businesses understand where opportunities exist, where...
How to Create an Annual Strategic Marketing Plan
As the year draws to a close, now is the perfect time to think about setting your business up for success in the coming year. One of the most...
Why You Need a Brand Narrative
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for...
Data Implications for Marketing in 2020
As we consider the major Trends for Marketing in 2020, think, just for a moment how much the data evolution from last two decades have impacted our world. There's no...
Trends for Marketing in 2020
It's hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about...
Brand Smart with These 6 Factors
Brand smart -- that's what we're all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You've...
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently -- but one that I suspect is often on people's minds, but they are too embarrassed to...
Successful Brand Management: 4 Things You Have to Get Right
Successful brand management really isn’t as complicated as we sometimes make it sound. At its heart, brand management is the proactive practice of intentionally deepening and broadening the relationship your...
The One Marketing Tool You Can’t Afford to Live Without-the Marketing Calendar
Marketing is equal parts science and art. It's about being nimble enough to take advantage of opportunities that present themselves. And most of all, great marketing is about planning. There are many...
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are...
5 Marketing Lessons Derived from KONY 2012
I'm sure you're going to get sick of seeing this KONY 2012 video everywhere in the next few months, I hope. https://www.youtube.com/watch?v=Y4MnpzG5Sqc And regardless of the way the KONY 2012...
