Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Cause Marketing for Brands: Harnessing Social Media for Good
Cause marketing is most effective when it feels authentic, timely, and genuinely aligned with a brand’s values. Today’s strongest examples go beyond surface-level donations and focus on meaningful action. Brands...
Building Trust and Brand Recognition with a Strong Logo
Your logo is the cornerstone of your brand's visual identity and plays a crucial role in building brand trust and recognition. It's more than just a graphic design—your logo represents...
Branding Lessons from Trees: Embracing Branding Evolution
Although marketers often talk about brands as if they are fixed and unchanging, branding evolution is a natural and necessary process. Like trees, brands must grow, adapt, and evolve to...
A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy
Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads...
5 Must-Know Reasons Businesses on Facebook Thrive
I've spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you're still on the fence, here are...
Is Your Brand Listening? The Key to Improving Brand Communication
One of the most important aspects of improving brand communication is the ability to truly listen, a skill that can be challenging to master. We often want to jump in...
Baking with Brand in Mind: Building a Unique Brand
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious...
3 Essential Components for a Non-Profit Branding Strategy
Soliciting donations is challenging for any non-profit, but it's often even more complicated when the organization hasn't laid the proper foundation for its brand image. Many organizations miss out on potential...
The Power of Targeted Marketing Strategies
Imagine the power of knowing exactly what your customers enjoy doing in their free time. If you knew, for instance, that a significant portion of your customers owned horses, you'd...
Your Brand is Art: Understanding Branding as an Art Form
Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, "Social media explained by a 9-year-old in...
Managing Social Media Profiles: Why Less is More
We're almost hard-wired to believe that more is better. However, this isn’t always the case when it comes to social media. Social media is all about being the true, authentic,...
5 Businesses that Should NOT be on Social Media
Every business today has a Facebook page, Twitter account, or corporate LinkedIn profile. Many blogs and news articles push the idea that every business should be on social media. But...
Starbucks Without Limitations: A Bold Brand Evolution Strategy
By now, you've probably heard that Starbucks has introduced a new logo, moving into the realm of iconic brands like Apple and Nike—a logo without words. It's a bold move...
Protecting Your Brand Image: The Role of Publicist and Bodyguard
Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break,...
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one...
Going the Extra Mile for Customers: Turning Ordinary Moments into Memorable Experiences
You know those moments when you intentionally choose to go the extra mile? When you do something unexpected to ensure your customers have an experience they won't forget? In these...
Marketing Features vs Benefits: Why Should Your Customers Care?
Is your business volume not entirely where you'd like it to be? Are you thinking of launching an advertising campaign to drive traffic to your business? That's a great idea!...
Choosing the Right Marketing Agency: What to Look For
As the new year approaches, many businesses evaluate their strategies and marketing plans. If you don't have a marketing agency, now might be the time to start looking for one....
