Brand identity defines how your business communicates who it is through its voice, messaging, storytelling, and written content. It transforms your brand strategy into a consistent customer experience that people can recognize, understand, and trust.

While brand strategy defines your direction, brand identity expresses that strategy through every word your business publishes. A clear identity helps customers connect with your brand, understand your value, and remember you long after their first interaction.

Brand Identity Topics

Together, these topics help you create a consistent brand voice that builds trust, strengthens recognition, and supports every customer interaction—from your website and social media to emails, presentations, and sales conversations.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Digital Signage – Visual communication at its best!!

By Greg Sterling | January 31, 2013
Digital Signage is an important part of the communication medium.  Well written content transforms digital signage from mere displays to a dynamic communications medium with an ability to inform, inspire...
Brand Messaging | Local Marketing
BrandBook

The Power of the Brand Narrative in the Brand Book

By Tisha Oehmen | January 29, 2013
A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier -...
Brand Guidelines | Brand Messaging

Being Part of It Matters

By Tisha Oehmen | January 9, 2013
Ever notice how there's something special that happens during a live show, something that simply can't be bottled and captured? How you just "had to be there"? That's because, as...
Brand Experience | Brand Messaging
Paradux Media Group news and announcements

Tisha Oehmen Named to January 2013 Top 100 Branding Experts to Follow on Twitter

By Paradux Media Group | January 5, 2013
Paradux Media Group announced that co-founder Tisha Oehmen was named to the January 2013 Top 100 Branding Experts to Follow on Twitter list, compiled by Evan Carmichael. Oehmen was ranked...
Brand Messaging | ⲷ Paradux Media Group News
Marketing Techniques for Brand Creation

Marketing Techniques for Brand Creation

By Tisha Oehmen | November 19, 2012
In today's world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz....
Brand Messaging | Brand Strategy
BrandNarrative

Why You Need a Brand Narrative

By Tisha Oehmen | August 7, 2012
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for...
Brand Messaging | Brand Strategy
What is a Brand

What is a Brand?

By Tisha Oehmen | July 3, 2012
What is a Brand? is a question that gets asked out loud infrequently -- but one that I suspect is often on people's minds, but they are too embarrassed to...
Brand Messaging | Brand Strategy
brand-management

4 Critical Components to Successful Brand Management

By Tisha Oehmen | June 25, 2012
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase "Brand Management" sounds like an obscure, highly technical body of knowledge. To make...
Brand Messaging | Brand Strategy
milestone-featured

Facebook Milestone Feature For Small Businesses

By Mike Frey | March 11, 2012
Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed...
Brand Storytelling |
The Secret to a Great Brand is Just One Thing

The Secret to a Great Brand is Just One Thing

By Tisha Oehmen | January 23, 2012
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing - just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of...
Brand Messaging | Brand Strategy

Think Different! Build A Campaign

By Mike Frey | January 23, 2012
It's a great time for small local businesses to "Think Differently" and create campaign messages and not immediate hit and run messages. The most remembered commercials:   Outside of Apples 1984 commercial,  the...
Brand Messaging | Campaigns & Promotions
Paradux Media Group news and announcements

Paradux Media Group Creates Radio Commercial for Its Own Brand

By Paradux Media Group | December 5, 2011
Paradux Media Group recently stepped into an unfamiliar role by producing a radio commercial for its own brand. While the company regularly creates advertising campaigns for clients across various media,...
Brand Messaging
BRANDBOOK2

Writing the Brand Manifesto and Brand Tagline for the Brand Book

By Tisha Oehmen | September 5, 2011
Now that you've had the opportunity to get acquainted with your Brand for your Brand Book, it's time to roll up your sleeves and write (or include) your Brand Manifesto...
Brand Messaging
brand book3

Articulate the Brand Personality for the Brand Book

By Tisha Oehmen | August 22, 2011
Now that we've created our list of keywords and established the relationship between them, it's time for our next step in how to make a Brand Book and develop our...
Brand Personality
Identify Your Brand Essence

Identify Your Brand Essence

By Tisha Oehmen | August 15, 2011
Once you've identified your brand and brand book keywords, it's essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last...
Brand Personality
How the American Dream Can Shape Your Brand

How the American Dream Can Shape Your Brand

By Tisha Oehmen | May 5, 2011
The American Dream in branding is more than just a concept of success—it's about opportunity, perseverance, and staying true to your values. Many entrepreneurs have faced significant challenges, built businesses...
Brand Personality
A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

By Tisha Oehmen | February 7, 2011
Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads...
Brand Personality
Is Your Brand Listening? The Key to Improving Brand Communication

Is Your Brand Listening? The Key to Improving Brand Communication

By Tisha Oehmen | January 31, 2011
One of the most important aspects of improving brand communication is the ability to truly listen, a skill that can be challenging to master. We often want to jump in...
Brand Messaging
Baking with Brand in Mind: Building a Unique Brand

Baking with Brand in Mind: Building a Unique Brand

By Tisha Oehmen | January 28, 2011
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious...
Brand Personality
Your Brand is Art: Understanding Branding as an Art Form

Your Brand is Art: Understanding Branding as an Art Form

By Tisha Oehmen | January 20, 2011
Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, "Social media explained by a 9-year-old in...
Brand Personality