Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
How to Accept Payments for Online Purchases
Launching a professional digital storefront is a massive milestone for any small business, but your business momentum only truly takes flight once you can reliably collect revenue. Navigating the choppy...
10 Tips for Getting Customer Testimonials
With information about businesses literally in the customer's hands, testimonials serve as powerful tools for building trust, credibility, and conversion. A glowing review from a satisfied customer can do more...
Keeping Your Website Fresh with WebReview 24
Just how important is an updated website for your business? Keeping your website fresh may be much more critical than you suspected. For example, did you know half of your...
Essential Home Page Elements: A Blueprint for Success
Your company's home page is its virtual storefront, acting as the first impression for potential customers, partners, and stakeholders. An effective website home page is more than just a digital...
The Short Story about Long-Tail Keywords for SEO Strategies
At Paradux Media, we talk about search engine optimization (SEO) a lot. You might even say we're obsessive about it. That's because, in today's world, a growing proportion of business...
Why Video Marketing is so Important
These days, many business owners are thinking about how to make their companies as successful as possible. If this is the case for you, now is the time to learn...
Use Video to Increase Customer Engagement
With the growing popularity of YouTube and other similar platforms, video programming has continued to grow in reach, particularly for businesses to increase customer engagement. It has been proven time...
Facebook Retargeting Digital Marketing
Is your business utilizing “remarketing” tools as part of your marketing plan? This method is also referred to as, retargeting, “it is a form of online targeted advertising by which...
Are You Pre-qualifying Leads in Your Sales Process?
Lead qualification is one of the most crucial steps in any successful sales process. This ensures that your sales team is focused on prospects most likely to convert, increasing your...
Turning Leads into Clients
Few things are more frustrating for a business owner than a pipeline full of names that never move toward a "yes." Operating in uncertainty about your conversion rate is a...
Is Web Design 95% Typography? Three Common Misconceptions
You might have heard the phrase "web design is 95% typography." This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95%...
Three of the Most Important Web Site Design Factors
One of the most effective Internet marketing strategies is also one of the most basic: custom website design. Think about it. The number one way that customers and potential customers...
How Well Designed Websites Improve Search Rankings: Three Tips
Did you know that about 40% of online users will abandon a page if it takes longer than three seconds to load? This percentage only increases as the wait time...
Pro Tips for Launching an E-Commerce Site
Running your own e-commerce site sounds like a dream come true, but beware: 90 percent of all online businesses will fail, according to Venture Street. This is the same failure...
