Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Benefits of YouTube Advertising

Benefits Of YouTube Advertising

By Paradux Media Group | January 27, 2020
Every day there are fewer eyeballs on television programs and more on YouTube. Brands have been making adjustments to their budgets and moving advertising dollars from traditional TV advertising to...
Online Advertising | Video Marketing
Why Use Facebook Advertising

Why Use Facebook Advertising? (Infographic)

By Mike Frey | June 24, 2018
Few media platforms allow you to be laser-focused, and there certainly isn't a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a...
| Online Advertising
defining your demographics and target audience

Defining Your Demographics and Target Audience

By Paradux Media Group | March 30, 2018
If you are new to the world of online marketing or just can't seem to find that sweet spot that drives engagement that leads to conversions, it's time to pay...
Customer Research & Segmentation | Ideal Customer & Target Market
we were wondering

Branding 101: How to Identify Your Target Audience

By JoaneBuenger | July 26, 2012
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would...
Brand Strategy | Ideal Customer & Target Market
Overideology

Advertising in a Polarized World: Audience Over Ideology

By Mike Frey | March 8, 2012
  When public controversy surrounds a media personality, it often forces business owners to ask uncomfortable questions. Is it still worth advertising there? What does it say about your brand?...
Advertising Strategy | Media Buying
You Need a Target Audience

You Need a Target Audience

By Tisha Oehmen | September 25, 2010
A few days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including...
Ideal Customer & Target Market
Who is your ideal customer? Do you really know?

Who is your ideal customer? Do you really know?

By Mike Frey | June 28, 2010
I've met hundreds of local business owners in my years of selling media. When asked to describe their ideal customers or clients, they usually explained who they wished their customers...
Ideal Customer & Target Market