Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Evolution of Media Planning and Buying
Over the last decade, the landscape of media planning and buying has been transformed by rapid technological changes, consumer behavior, and data analytics. Where once media planners relied primarily on...
Defining Your Target Audience: The Key to a Successful Digital Marketing Plan
One of the most crucial steps to take before creating a strategy or investing in online advertising is defining your target audience. Knowing who you're trying to reach and understanding...
How OTT & CTV Enhance Your Digital Marketing Strategy
It's more important than ever for businesses to stay ahead of the curve to remain competitive. One powerful approach gaining momentum is integrating Over-The-Top (OTT) and Connected TV (CTV) advertising...
Why You Need OTT and CTV Advertising
In the rapidly evolving landscape of digital advertising, Over-The-Top (OTT) and Connected TV (CTV) advertising have emerged as essential components for businesses aiming to reach modern consumers effectively. As traditional...
Are YouTube Ads Worth It in 2022?
You’ve seen them–nearly every YouTube video now contains at least one ad. With 1.5 million logged-in monthly users, many people watch an hour or more of YouTube daily–often by streaming...
How Geofencing Marketing Strategies Work
Are you thinking about building a geofence around your business? It sounds pretty techy, but it’s really quite simple. Geofencing uses GPS technology to identify mobile device users that cross...
How the Third Party Cookie Phase-Out Affects Your Marketing Strategies
Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are. Unbeknownst to many consumers of the Internet, every visit to a website likely results...
How Advertising Has Changed Over the Years
While advertising in some form has been around for as long as human civilizations have existed, with ancient advertisements having been found by historians everywhere from Ancient Egypt papyrus scrolls to...
Is TV Advertising Right for My Business?
So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels,...
How Do Digital Ads Work?
The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your...
Is Television Advertising Dead?
With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising...
Function and Impact of Political Advertising Agencies on Political Campaigns
The landscape of public persuasion has undergone a massive evolution. Just as commercial brands must fight for market share, political candidates must now compete in a hyper-saturated attention economy. To...
How Google Ads Has Changed: What You Need to Know
Five years ago, success with Google Ads often meant building tight ad groups of exact and phrase match keywords, testing a handful of expanded text ads, and manually riding bids...
