Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

LongTitle

Mastering the Local Omnichannel Strategy: Optimizing Digital Billboards to Fuel Your Facebook Campaigns

By Angela Peacor | March 23, 2026
For decades, the advertising world operated in silos that separated traditional budgets from digital tactics. You bought a billboard to build your name, and then you separately managed your Facebook...
Advertising Strategy | Media Buying
TV ads

TV Ads Are for Local Businesses Now (Yes, Really!)

By Angela Peacor | March 2, 2026
Local streaming TV ads (often called OTT or CTV) allow businesses to deliver video commercials directly to viewers streaming content over the internet. Unlike traditional broadcast TV, these ads target...
Media Buying | Video Marketing
Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

By Angela Peacor | December 27, 2021
In 2021, the billboard and outdoor advertising industry in the United States was expected to reach $8.1 billion.  Even though other advertising mediums have increased as social media and streaming...
Advertising Strategy | Media Buying
Is radio advertising right for my business

Is Radio Advertising Right For My Business?

By Paradux Media Group | June 19, 2018
There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the...
Advertising Strategy | Media Buying
TheCrowd

Accelerate Your Reach with Strategic Advertising Agencies in Oregon

By Paradux Media Group | May 7, 2015
In the Pacific Northwest's competitive landscape, standing out requires more than just a great product; it requires a coordinated movement. To transform from a small fish into a market leader,...
Advertising Strategy | Agency Partnership
Facebook

Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest

By Mike Frey | February 8, 2015
Anyone who has managed a Facebook business page has seen the organic reach dwindle. In fact, you don’t even have to be a business page admin to have seen this...
| Online Advertising
beyond-the-pond-featured

Google AdWords For The Small Business Owner

By Mike Frey | May 31, 2012
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should.  Google AdWords can be an effective marketing tool if used...
Online Advertising | Search Engine Visibility
Local Newspaper vs Social Media

Local Newspaper vs Social Media

By Mike Frey | January 30, 2011
To communicate effectively, we must realize that we all perceive the world differently and use this understanding to guide our communication with others. Well, that just wouldn't be a fair...
Media Buying
Online Advertising for Small Businesses: An Affordable Way to Spread Your Message

Online Advertising for Small Businesses: An Affordable Way to Spread Your Message

By Tisha Oehmen | December 3, 2010
Online advertising is an easy and inexpensive way to spread your message to your targeted audience. One of the most significant advantages of online advertising for small businesses is that...
Online Advertising
Branding with Window Clings

Branding with Window Clings

By Tisha Oehmen | August 17, 2010
Many retail establishments are well-positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available - their location and, precisely,...
Local Marketing