Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

LongTail

What Is Long-Tail Search (And Why Your Business Should Focus on It)

By Paradux Media Group | July 6, 2024
If your goal is to attract more qualified visitors to your website, one of the most effective SEO strategies is also one of the simplest: focus on long-tail search. Long-tail...
Search Engine Visibility | SEO Content & Keywords
Why Google Search Optimization is Important for Your Website

Why Google Search Optimization is Important for Your Website

By Angela Peacor | February 5, 2024
How do you make your duck stand out from the rest of the flock? Getting noticed online is all about search engine optimization, or SEO. When we talk about SEO...
Search Engine Visibility
content marketing strategy

Content Marketing Strategy

By Paradux Media Group | June 3, 2019
An Effective Marketing Strategy for Small Businesses In the current digital marketing world, content marketing is among the most effective tools used for creating a connection with the target audience....
Content Marketing | Marketing Strategy
learning to use google analytics is a valuable tool

Learning to Use Google Analytics is a Valuable Tool

By Paradux Media Group | January 19, 2018
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If...
Content Marketing | Marketing Measurement & Analytics
St Patricks

St. Patrick’s Day Milestone: What 1,200 Blog Posts Taught Us About Consistency

By Paradux Media Group | March 17, 2015
First off, happy St. Patrick's Day! We hope you're all enjoying the annual "wearin' o' the GREEN." As you can guess, we take our greens seriously and are all dressed...
Content Marketing | Search Engine Visibility
Crane

Blogging Every Week: The Secret to Scalable Momentum

By Paradux Media Group | March 12, 2015
We understand the immediate reaction from most business owners when we suggest a consistent content schedule: "How can I possibly find the time for blogging every week?" Your to-do list...
Content Marketing | Search Engine Visibility
Why Blog

Why Blog?

By Paradux Media Group | March 12, 2015
Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people...
Content Marketing | Search Engine Visibility
WhatsSEO

What’s SEO Again? The Facts You Better Know for Better Marketing

By Paradux Media Group | March 11, 2014
The online market is huge -- so huge that if you don't learn how to market your company properly for online audiences, your business will be chewed up and spit...
Search Engine Visibility | Website Development

Search Engine Marketing That Builds Sustainable Visibility

By Paradux Media Group | November 11, 2012
Search engine marketing helps businesses connect with potential customers when they are actively searching for products, services, or solutions. A strong strategy combines organic search optimization, useful content, technical improvements,...
Content Marketing | Search Engine Visibility
Farming for Increased Revenues

Grow Your Blog: Farming for Increased Revenues

By Mike Sansone | February 2, 2012
When business owners look at their internet presence, a better search engine result is what they're working towards. Of course, there's a goal beyond that - what a higher ranking...
Content Marketing | Search Engine Visibility
The Groupon Effect

The Groupon Effect

By Mike Frey | June 9, 2011
While there is plenty of debate over Groupon, this blog will not deal with "Does it train consumers only to buy things at 50% off?" but instead talk about one...
Campaigns & Promotions
Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth

Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth

By Tisha Oehmen | November 15, 2010
As much as I work in social media and use guerrilla tactics to spread messages within communities, I hadn't fully considered the potential of using guerrilla marketing tactics for small...
Local Marketing