How People Search the Internet
Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be...
Personalization Can Be the Key to Your Success
Differentiating yourself from the competition means doing something better than they can. It helps you to stand out with customers and potential clients, resulting in more foot traffic and increased...
How to Write an Effective Radio Ad
Radio advertising can be an incredibly effective way to promote your product or service. However, with so many businesses competing for listeners’ attention, it can be challenging to create an...
Is it Time to Update Your Website?
If you’re asking this question, the answer inevitably is “Yes!" You’ve likely done something to revamp or reinvigorate your physical presence--from repainting the interior to updating the menu or installing...
Does Influencer Marketing Work?
Influencer marketing seems to be all the rage in the world of advertising right now. In 2022, the influencer marketing industry reached $16.4 billion. The concept isn't new. You likely...
Calculating the ROI for Community Development
Calculating the return on investment (ROI) for some business functions is challenging. The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent...
Sorting out Social Media Options for 2023
Are you looking for ways to up your social media game in the coming year? Social media is becoming one of the primary ways customers learn about products, services, and...
Achieve Success in the New Year
The transition from December 31 to January 1 is more than just the passing of another day or even another month. Ringing in the new year is a celebratory event...
Telling Your Story with Video
Have you ever watched a YouTube video to figure out how to use a product or learn how a service works? If so, you’re not alone. It turns out that...
Making Multiple Domain Names Work For You
Business owners have many reasons for purchasing multiple domain names. For example, if a website’s name is commonly misspelled, it may be worthwhile to purchase known misspellings and set up...
What Will the Musk Buyout Mean for Twitter Advertising?
Twitter has been an interesting social media platform. While Twitter says there are currently about 486 million account holders worldwide, their latest earnings report shows only about 238 million of...
Do You Need a New Logo?
For many companies, a logo feels like the keystone of their brand. It’s easy to get into a rut and think that a new, snazzier logo might drum up more...
Marketing During a Recession
Early in October 2022, Jamie Dimon, Chief Executive of Morgan Chase, warned the United States is headed to a recession. Because of the intense rates of inflation, the war in...
What’s Wrong with SMART goals?
As we near the end of the year, most people are starting to think about setting goals. Whether for themselves personally or their teams professionally, goals seem to be the...
Corporate Email Communication that Works
Are you frustrated when you find employees confused or not on the same page about an issue that you know you’ve communicated to them via a company email? Perhaps a...
Why You Should Evaluate Streaming Advertising for Your Company
Are you thinking about moving your advertising to streaming services instead of broadcast or cable television? If not, you could be left in the dust. Now’s the time to readjust...
Are YouTube Ads Worth It in 2022?
You’ve seen them–nearly every YouTube video now contains at least one ad. With 1.5 million logged-in monthly users, many people watch an hour or more of YouTube daily–often by streaming...
Social Media Etiquette Unspoken Rules