Avoiding FOMO in Your Modern Marketing Strategy
In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let...
How Email Filters Break Down Communication
Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage. Send a file to...
What are the Limitations of Performance Marketing?
Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance...
Do You Have A Recruitment Marketing Strategy?
For February 2022, the Bureau of Labor Statistics reported the nation’s average unemployment rate dropped to 3.8%. Low unemployment means it is more difficult for companies like yours to find...
Does Product Placement Work?
You don’t have to dig deep into many of the most popular movies of our day to see brand-name products, signage, and logos flash onto the screen. A fun exercise...
Why it Makes Sense for You to be a Thought Leader in Your Industry
Thought leadership may be one of the newest popular buzzwords in business strategy. It’s somewhere up there with “lean manufacturing” and “influencer.” What is thought leadership, and is it really...
Do You Know How You Stack up to the Competition?
Philip Kotler described the importance of understanding the competition with his quote: “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will...
Why We Use WordPress at Paradux Media Group, and You Should, Too
When companies think about creating or updating their websites, they go many different routes in developing their solutions. Simple “DIY” solutions like WIX are very tempting for new, small businesses,...
Do Google Reviews Help Your Business?
The quick answer is YES. Here’s how and why. First of all, Google holds 90% of the search engine market share. Just as “Google” has become a verb in our...
A Healthy Online Marketing Diet Shouldn’t Rely on Cookies
Google has discussed upcoming changes to and discontinuation of the use of third-party cookies within its widely popular browser, Chrome, for quite some time. Cookies are little bits of data...
The Power of Collaboration
Collaboration is perhaps one of the most unused strategies for achieving success, likely due to our upbringing. In elementary school, we’re taught to work independently, not to cheat by asking...
Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.
In 2021, the billboard and outdoor advertising industry in the United States was expected to reach $8.1 billion. Even though other advertising mediums have increased as social media and streaming...
Optimize Your Website to Build Trust with Your Customers
87% of shoppers begin looking for a product with online searches. If your website isn’t coming up as an option when customers search for relevant products and services in your...
Why You Need a Professional Graphic Designer for Logo Work
Online software solutions make it appear simple to design or revamp your logo on your own. It seems that novice entrepreneurs are available around every corner to create logos and...
Achieving Holiday Sales in Unprecedented Times
If you’re unaware of the holiday product scarcity concerns raging throughout American consumerism right now, you must be living in a cave. It seems you can’t turn on the television...
Convert Your Website into an Online Experience in 2022
Why does your business have a website? The answers from business owners vary greatly: “So customers can find us.” “To provide basic information like location and hours of operation.” “Because...
Are You Optimizing Your Company Values?
The fact that Disneyworld is celebrating its 50th-anniversary in 2021 brings a bit of sadness to me. All those balloons, fireworks, branded anniversary costumes, and television specials all remind me...
Optimizing Webinar Content on Your Website
Hosting webinars on your website is a great way to increase the SEO of your website and attract new customers. Remember, SEO represents the ability of search engines to make...
