Why You Need Videos to Improve the SEO of Your Website
In the U.S. alone, there are somewhere between 40 to 60 billion searches conducted on Google each month. In fact, almost a third of users said they use the internet...
Why Email Marketing Campaigns Achieve ROI’s of $40 or More
Every person using the internet has an email account. Think about that for a moment. Sure, people are mindlessly scrolling on Facebook, Twitter, and TikTok throughout the day. Still, every...
A Whole New World: How Consumer Behavior is Changing Television Advertising
Television advertising is an effective medium for promoting products and services. Since many friends and family watch television together, viewing commercials together allows for collaborative discussion and group decision-making. In...
How Geofencing Marketing Strategies Work
Are you thinking about building a geofence around your business? It sounds pretty techy, but it’s really quite simple. Geofencing uses GPS technology to identify mobile device users that cross...
Five Ways You Can Achieve Higher Performance With Your Teams
Managers and supervisors can spend thousands of dollars attending conferences and completing training programs to learn how to achieve higher performance from their teams. Yet, there are straightforward strategies any...
iOS 15 Privacy Settings Implications for Email Marketing Campaigns
In September, Apple plans to release iOS 15. This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new...
Why You Should Rely on Marketing Professionals to Help Guide Employee Communications
Many businesses seek expertise from marketing professionals to craft messages for customers, stakeholders, and the public, but have you considered using a marketing agency for internal employee communications? Good internal...
Can Corporate Training Be More Effective With Less Hands-On Support?
Examine modern corporate training programs, and you’re likely to uncover heavy procedure manuals, hands-on and e-training, regular supervisor feedback, and even testing. Are all these necessary for employees to learn...
The Name of the Game for 2021 Business Success is E-Commerce
Are you optimizing e-commerce sales in your business? In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in...
Why We Use WordPress to Optimize Web Presence
We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily. ...
Do You Know How “Google My Business” Can Bring More Customers to Your Door?
With Google dominating the search engine market (92.24%), implementing more ways to help your business rank highly is critical in today’s world. More and more consumers rely on Google searches...
3 Questions to Increase Employee Engagement
Regularly meeting with each of your team members is essential to help understand what’s going on at the job site, communicate your expectations, and steer the ship towards meeting organizational...
How to Optimize Your Content Marketing
If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your...
Don’t Lose Your SEO Ranking By Ditching Your Website
Have you ever gone to the grocery store to pick up a few things and you can no longer find your favorite BBQ sauce because the brand updated all their...
Is a Chatbot Relevant to My Business?
A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few...
Are You Uncovering the Right Problem to Solve?
Consider this common business situation. The past two quarters’ profitability numbers came in far lower than projected. Management is called into a boardroom for a special marketing strategy huddle. The...
Why Investing in a Professionally Built and Managed Website is a Smart Business Decision
Years ago, business owners invested significant resources in a physical storefront. To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot,...
To Zoom or Not to Zoom? That is the Question.
As we near the one-year mark of living under pandemic protocols, one technology that has touched nearly every person is video conferencing. Remote workers use it to connect to the...
