Sorting out Social Media Options for 2023
Are you looking for ways to up your social media game in the coming year? Social media is becoming one of the primary ways customers learn about products, services, and...
Achieve Success in the New Year
The transition from December 31 to January 1 is more than just the passing of another day or even another month. Ringing in the new year is a celebratory event...
Telling Your Story with Video
Have you ever watched a YouTube video to figure out how to use a product or learn how a service works? If so, you’re not alone. It turns out that...
Making Multiple Domain Names Work For You
Business owners have many reasons for purchasing multiple domain names. For example, if a website’s name is commonly misspelled, it may be worthwhile to purchase known misspellings and set up...
What Will the Musk Buyout Mean for Twitter Advertising?
Twitter has been an interesting social media platform. While Twitter says there are currently about 486 million account holders worldwide, their latest earnings report shows only about 238 million of...
Do You Need a New Logo?
For many companies, a logo feels like the keystone of their brand. It’s easy to get into a rut and think that a new, snazzier logo might drum up more...
Marketing During a Recession
Early in October 2022, Jamie Dimon, Chief Executive of Morgan Chase, warned the United States is headed to a recession. Because of the intense rates of inflation, the war in...
What’s Wrong with SMART goals?
As we near the end of the year, most people are starting to think about setting goals. Whether for themselves personally or their teams professionally, goals seem to be the...
Corporate Email Communication that Works
Are you frustrated when you find employees confused or not on the same page about an issue that you know you’ve communicated to them via a company email? Perhaps a...
Why You Should Evaluate Streaming Advertising for Your Company
Are you thinking about moving your advertising to streaming services instead of broadcast or cable television? If not, you could be left in the dust. Now’s the time to readjust...
Are YouTube Ads Worth It in 2022?
You’ve seen them–nearly every YouTube video now contains at least one ad. With 1.5 million logged-in monthly users, many people watch an hour or more of YouTube daily–often by streaming...
A Quick Run Down of the CAN-SPAM Act for Emails
It can be tempting when you have one of those “AHA!” moments to quickly send out an email with your brilliant promotional idea to all your customers. In fact, there...
Information Your Marketing Agency Needs About Your Company
Your marketing or ad agency can be your best partner in growing your business. From helping a company build its brand to sharing expertise by coordinating a business’s use of...
Avoiding FOMO in Your Modern Marketing Strategy
In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let...
How Email Filters Break Down Communication
Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage. Send a file to...
What are the Limitations of Performance Marketing?
Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance...
Do You Have A Recruitment Marketing Strategy?
For February 2022, the Bureau of Labor Statistics reported the nation’s average unemployment rate dropped to 3.8%. Low unemployment means it is more difficult for companies like yours to find...
Social Media Etiquette Unspoken Rules