Why You Should Rely on Marketing Professionals to Help Guide Employee Communications
Many businesses seek expertise from marketing professionals to craft messages for customers, stakeholders, and the public, but have you considered using a marketing agency for internal employee communications? Good internal...
Can Corporate Training Be More Effective With Less Hands-On Support?
Examine modern corporate training programs, and you’re likely to uncover heavy procedure manuals, hands-on and e-training, regular supervisor feedback, and even testing. Are all these necessary for employees to learn...
The Name of the Game for 2021 Business Success is E-Commerce
Are you optimizing e-commerce sales in your business? In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in...
Why We Use WordPress to Optimize Web Presence
We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily. ...
Do You Know How “Google My Business” Can Bring More Customers to Your Door?
With Google dominating the search engine market (92.24%), implementing more ways to help your business rank highly is critical in today’s world. More and more consumers rely on Google searches...
3 Questions to Increase Employee Engagement
Regularly meeting with each of your team members is essential to help understand what’s going on at the job site, communicate your expectations, and steer the ship towards meeting organizational...
How to Optimize Your Content Marketing
If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your...
Don’t Lose Your SEO Ranking By Ditching Your Website
Have you ever gone to the grocery store to pick up a few things and you can no longer find your favorite BBQ sauce because the brand updated all their...
Is a Chatbot Relevant to My Business?
A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few...
Are You Uncovering the Right Problem to Solve?
Consider this common business situation. The past two quarters’ profitability numbers came in far lower than projected. Management is called into a boardroom for a special marketing strategy huddle. The...
Why Investing in a Professionally Built and Managed Website is a Smart Business Decision
Years ago, business owners invested significant resources in a physical storefront. To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot,...
To Zoom or Not to Zoom? That is the Question.
As we near the one-year mark of living under pandemic protocols, one technology that has touched nearly every person is video conferencing. Remote workers use it to connect to the...
What Really Makes Networking Effective
Networking. The overwhelming majority of business leaders and owners flinch at the thought of it. Another group gets really excited about it, but may not be achieving as much as...
Attract Customers’ Attention with Engaging Video Content
If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers. Packed agendas and multitasking have left humans with shortened...
How the Third Party Cookie Phase-Out Affects Your Marketing Strategies
Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are. Unbeknownst to many consumers of the Internet, every visit to a website likely results...
Ready to Take Flight in 2021?
2020 threw us all for a loop. Businesses big and small were hit with challenges from the growing pandemic that no one anticipated. Many larger corporations had financial reserves to...
Is Your Team Ready to Fly? Make Sure Your Marketing Plan Shows Them the Way
Just as ducks flock together to reach a specific destination, your team needs a marketing plan to align their efforts to achieve your company’s goals. When you work with a...
Tips for Making Your Kickstarter Campaign a Success
Do you have a novel idea for a product or service? Need to figure out how to get your invention into production? A Kickstarter campaign might be a solution for...
