Do You Know How You Stack up to the Competition?
Philip Kotler described the importance of understanding the competition with his quote: “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will...
Why We Use WordPress at Paradux Media Group, and You Should, Too
When companies think about creating or updating their websites, they go many different routes in developing their solutions. Simple “DIY” solutions like WIX are very tempting for new, small businesses,...
Do Google Reviews Help Your Business?
The quick answer is YES. Here’s how and why. First of all, Google holds 90% of the search engine market share. Just as “Google” has become a verb in our...
A Healthy Online Marketing Diet Shouldn’t Rely on Cookies
Google has discussed upcoming changes to and discontinuation of the use of third-party cookies within its widely popular browser, Chrome, for quite some time. Cookies are little bits of data...
The Power of Collaboration
Collaboration is perhaps one of the most unused strategies for achieving success, likely due to our upbringing. In elementary school, we’re taught to work independently, not to cheat by asking...
Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.
In 2021, the billboard and outdoor advertising industry in the United States was expected to reach $8.1 billion. Even though other advertising mediums have increased as social media and streaming...
Optimize Your Website to Build Trust with Your Customers
87% of shoppers begin looking for a product with online searches. If your website isn’t coming up as an option when customers search for relevant products and services in your...
Why You Need a Professional Graphic Designer for Logo Work
Online software solutions make it appear simple to design or revamp your logo on your own. It seems that novice entrepreneurs are available around every corner to create logos and...
Achieving Holiday Sales in Unprecedented Times
If you’re unaware of the holiday product scarcity concerns raging throughout American consumerism right now, you must be living in a cave. It seems you can’t turn on the television...
Convert Your Website into an Online Experience in 2022
Why does your business have a website? The answers from business owners vary greatly: “So customers can find us.” “To provide basic information like location and hours of operation.” “Because...
Are You Optimizing Your Company Values?
The fact that Disneyworld is celebrating its 50th-anniversary in 2021 brings a bit of sadness to me. All those balloons, fireworks, branded anniversary costumes, and television specials all remind me...
Optimizing Webinar Content on Your Website
Hosting webinars on your website is a great way to increase the SEO of your website and attract new customers. Remember, SEO represents the ability of search engines to make...
Changes to Advertising on Facebook
The magic of advertising on Facebook has long been attributed to the use of Facebook pixels. Website developers for a company add a Facebook pixel to their site’s coding, and...
Do Customers Really Need to See Your Message Seven Times?
You likely remember this advice because you’ve heard it so many times--a person must hear a message seven times before it fully registers with them. Is this true? What’s the...
Why You Need Videos to Improve the SEO of Your Website
In the U.S. alone, there are somewhere between 40 to 60 billion searches conducted on Google each month. In fact, almost a third of users said they use the internet...
Why Email Marketing Campaigns Achieve ROI’s of $40 or More
Every person using the internet has an email account. Think about that for a moment. Sure, people are mindlessly scrolling on Facebook, Twitter, and TikTok throughout the day. Still, every...
A Whole New World: How Consumer Behavior is Changing Television Advertising
Television advertising is an effective medium for promoting products and services. Since many friends and family watch television together, viewing commercials together allows for collaborative discussion and group decision-making. In...
How Geofencing Marketing Strategies Work
Are you thinking about building a geofence around your business? It sounds pretty techy, but it’s really quite simple. Geofencing uses GPS technology to identify mobile device users that cross...
