Pro Tips for Launching an E-Commerce Site
Running your own e-commerce site sounds like a dream come true, but beware: 90 percent of all online businesses will fail, according to Venture Street. This is the same failure...
The Scarecrow – Chipotle’s Brilliant Branding Commercial
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story....
Staying Up-To-Date With SEO Evolution
Search Engine Optimization, or SEO, is an intrinsic piece in gaining more web-procured business. By staying up-to-date with the changes in SEO, you can keep you site visible in users’...
Tisha Oehmen Discusses “Finding Brand” on the Bill Meyer Show
Tisha Oehmen, partner at Paradux Media Group and author of "Finding Brand: The Brand Book Tutorial," was a guest on the Bill Meyer Show, airing on KMED 1440. The interview centered...
Upper Rogue Independent Features “Finding Brand” Book
The Upper Rogue Independent recently published a feature article highlighting the book Finding Brand: The Brand Book Tutorial, written by Tisha Oehmen of Eagle Point. The article examines the fundamental...
The Digital Brand As A Persona
When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they...
How Does Your Website Look? Maybe You Need To Hire Some Pros.
Custom web designers could change the face of your business. Do you realize how important it is that your website looks the best and most professional that it can? Think...
Paradux Media Group to Teach Social Media Class at the 2013 Rogue Valley Business Resource Fair
Paradux Media Group announced that Mike Frey and Tisha Oehmen will once again be teaching a social media class at the Rogue Valley Business Resource Fair, taking place on Saturday,...
What Not to Do With Your Google+ Profile
People have been flocking to Google+, which is quickly becoming a favorite social media platform. Google+ is an incredible way of meeting new people, connecting with prospective customers, and building...
IT Security: Disaster Plans for Businesses (for CEOS and Managers)
Business News Daily recently reported that each year, thirty percent of all servers will fail due to unpredictable events such as natural disasters or system outages. Down time due to information...
150th Finding Brand Post and a Big Announcement!
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it's been. When I started the Finding Brand Blog, it was with the...
Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand Eagle Point, OR. – September 4, 2013...
Ashland Brain Harmony Selects Paradux Media Group for Marketing Support
Ashland Brain Harmony has selected Paradux Media Group to provide marketing guidance and strategic support as the practice continues to grow and expand its visibility in Southern Oregon. Ashland Brain...
Why Your Business Needs a Strategic SEO Web Design Company
A website is more than a digital business card; it is the operational engine of your brand. When your business establishes an online presence through a website, social media, or...
Top 10 Tips On Making Effective Online Advertising Banners
Online advertisement is speedily becoming the core advertising platform for all types of businesses. There was a study conducted that the income from online advertising will grow by about 40...
How to Carry Your Brand Over to Your Communication Tools
People often think that they’re great communicators, when in truth, they’re not as skilled as they assume. Failing to listen, ignoring nonverbal signs and speaking unclearly can all create communication...
Sugary-Sweet or Saccharine? Sugarpova and Vanilla Air
Two interesting pieces of sugary branding news out today -- Maria Sharapova is apparently considering legally changing her name to be Maria Sugarpova for the duration of the U.S. Open...
Using You Tube to Drive Traffic: 500 Million People Can’t be Wrong!
500 million people can't be wrong! That's the number recently estimated that visit You Tube looking for videos on a given month! That means, if that many people are on...
Content Strategy & The Case to Focus on Your Business Blog
The modern business owner has plenty on his plate, but it might be time to add one more dish. Business blogs are the latest marketing trend gracing websites and social...
Marketing Agency in Medford Oregon: Helping Local Businesses Build Scalable Momentum
Finding the right marketing agency in Medford, Oregon, means partnering with a team that understands both the local business community and today's digital marketing landscape. Whether you serve customers throughout...