Paradux Media Group Receives 2013 Oregon Excellence Award
Paradux Media Group was selected as a recipient of the 2013 Oregon Excellence Award, an honor presented by the U.S. Institute for Excellence in Commerce (USIEC). The award recognizes businesses...
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any Foodie (Photo...
What’s SEO Again? The Facts You Better Know for Better Marketing
The online market is huge -- so huge that if you don't learn how to market your company properly for online audiences, your business will be chewed up and spit...
How To Solve Your Biggest Marketing Problem
Let's face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you...
The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting
You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life –...
How Lawyers Can Use Social Media
Most people are under the impression that lawyers will not do well with creating profiles for their firms on social media. However, this idea is very, very wrong. Law firms...
Is Web Design 95% Typography? Three Common Misconceptions
You might have heard the phrase "web design is 95% typography." This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95%...
Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3
I’m funny. I’m charming. I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking...
Why More Pages Doesn’t Always Equal Improved Rankings
In the early days of digital marketing, the prevailing wisdom was that more was always better. Many businesses fell into the trap of believing that by sheer volume alone, they...
How Observant Are You When You Look at a Logo? part 2
Well, you all are having so much fun looking at the previous posts hidden messages in logos, I thought I would share a few more with you. There are some...
Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2
In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind...
How To Create A Social Media Strategy For Your Law Firm
Many law firms have been pretty weary about social media in the past and a lot still are. Big law firms often instill policies that strictly say what their associates...
Three of the Most Important Web Site Design Factors
One of the most effective Internet marketing strategies is also one of the most basic: custom website design. Think about it. The number one way that customers and potential customers...
Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in...
6 Overnight Successes That Took Years
By all accounts Jason Sadler could be called an overnight success. The guy came out of NOWHERE and turned an everyday guy dilemma into a social media money-making empire. Jason...
Four Web Trends to Watch Out for in 2014
We're only a month in, and the web marketing industry in 2014 is already shaping up to be quite different than it was in 2013. But that's just the nature...
Questions To Ask When Considering Public Relations
The decision to work with a PR firm, or start managing public relations in-house is always going to be a step forward for any business, as it means an expansion...
How Observant Are You When You Look at a Logo?
A friend of mine recently sent me an email that's been making the rounds lately titled "How Observant Are You?" and in it are some great logos you've seen -...
